CHINA. CDF-Sunrise Duty Free recently opened 10,000sq m of elegant new space at Shanghai Pudong International Airport satellites S1 and S2.
The Satellite Hall, which opened on 16 September, is the largest single-building satellite terminal in the world, according to the airport company. Located south of the existing Terminal 1 and Terminal 2, the new 620,000sq m structure is split into two zones, S1 and S2. The two buildings combined house 28,000sq m of commercial space, including 10,000sq m for duty free.
We share exclusive on location coverage from our close Chinese partner Extra-Aile Media, as part of our pioneering collaboration with Chinese B2C WeChat social media account Globuy [玩转全球免税].
Globuy aims to become “the KOL of Chinese travel retail” and already has 400,000 followers and a monthly audience of 1 million views for its WeChat social media platform promoting new launches, product availability, promotions and special offers.
Globuy was the first Chinese KOL to be invited for a special tour of CDF-Sunrise Duty Free’s new stores.
Globuy’s comprehensive report highlighted the new and exciting brand line-up that has recently debuted at CDF-Sunrise Duty Free. It also reviewed the pop-up stores, boutiques and restaurants in both satellite terminals and shared some useful tips on navigating the offer across Shanghai Pudong Airport’s four terminals (T1, T2, S1 and S2).
Globuy focused heavily on the newly launched beauty brands at Shanghai Pudong Airport. Highlights included SkinCeuticals, Darphin, Elixir, IPSA, Filorga, Burberry Makeup, Makeup Forever, NARS and Atelier Cologne. The beauty brands were launched during the third phase of Shanghai Pudong Airport’s expansion project in partnership with CDF-Sunrise Duty Free.
Afterwards, Globuy shared a map of both terminals’ extensive travel retail space and shared some useful tips on navigating S1 and S2, including airline and gate information.
S1 is home to China Eastern Airlines plus Skyteam members. S2 is home to Air China plus members of the Star Alliance and Oneworld Alliance.
Passengers can take a five-minute train journey between the two satellites.
In S1, Globuy visited a number of CDF-Sunrise Duty Free’s newly opened boutiques across fashion, beauty, and fragrance.
Some highlights include jewellery brand Qeelin and CDF-Sunrise Duty Free’s perfume & cosmetics area. Globuy also visited pop-up stores from Estée Lauder, Dior, Lancôme and SkinCeuticals.
The Globuy team also visited S1’s high-class new food & beverage area. Highlights included the Cai Jia French Dessert café, Dexing Pavilion, Xinya Tea Room, Zhengdou Congee Noodle restaurant and the Yuxiangwu Japanese Restaurant.
Over in S2, Globuy visited newly opened mono-brand stores from Chow Tai Fook and Bally. It also reviewed some key brands from CDF-Sunrise Duty Free’s travel accessories area including Tumi and Samsonite.
Afterwards, the Globuy team visited the perfumes & cosmetics multi-brand store near gate G171 in S2, which is the largest in the terminal. New beauty brands such as NARS and Make Up For Ever can be found in the perfumes & cosmetics area near boarding gate G190.
Elsewhere in S2, Globuy visited two experiential pop-ups from Guerlain and Chanel. The Guerlain pop-up space offered personalised skin consultations, while Chanel offered the brand’s entire range of skin, beauty, and fragrance products.
Some of the food & beverage highlights in S2 are Snowy Tea, Xibeiyu Noodle Village, Tang Palace, Jingwan House, Pizza Marzano, Butcher’s Club and Starbucks.
Besides the CDF-Sunrise Duty Free operation, Lagardère Travel Retail has been awarded the multi-category retail and F&B contract for the new terminal, a contract covering more than 30 retail outlets across more than 3,000sq m.
As reported, airport advertising is handled by SAMDecaux, a joint venture between Shanghai International Airport, JCDecaux, Pearl & Dean and Shanghai Momentum.
Pudong International Airport now has two terminals, one satellite hall (split into two) and four runways, and can handle 80 million passengers a year.
