Excitement is building as the 2012 FiFi Awards & Celebration evening – considered the “Oscars” of the fragrance industry – draws near.

The annual event, organised by The Fragrance Foundation, takes place this year on 21 May, at the Lincoln Center, in New York City. The finalists were revealed at a special breakfast event on Friday 27 April.

Among the FiFi categories are Luxe Women, Luxe Men, Nouveau Niche Women, Nouveau Niche Men, Specialty Brand Women, Best Packaging of the Year – Luxe Women, Best Packaging of the Year – Luxe Men, Media Campaign of the Year – Women and Media Campaign of the Year – Men.

The 2012 FiFi Finalists in those categories are as follows:

Luxe Women
Beyoncé Pulse – Coty Inc.
Bottega Veneta – Coty Prestige
Prada Candy Eau de Parfum Spray – PUIG USA
SOMEDAY by Justin Bieber – Give Back Brands, LLC
Tom Ford Violet Blonde – Tom Ford Beauty

Luxe Men
Armani Code Sport – Giorgio Armani Beauty
Gucci Guilty Pour Homme – P&G Prestige
John Varvatos USA – Elizabeth Arden
L’Homme Libre – Yves Saint Laurent
Un Jardin Sur Le Toit – Hermès

Nouveau Niche Women
Dahlia Noir – Parfums Givenchy
Dolce & Gabbana The Velvet Collection: Velvet Vetiver/Wood/Love/Patchouli/Sublime/Desire – P&G Prestige
Jersey – CHANEL
live in love – Oscar de la Renta
Maison Martin Margiela (untitled) – L’Oréal
Tom Ford Jasmin Rouge – Private Blend – Tom Ford Beauty

Nouveau Niche Men
Boss The Collection: Cotton & Verbena, Silk & Jasmine, Wool & Musk, Velvet & Amber, Cashmere & Patchouli – P&G Prestige
Incense Oud – by Kilian
L’Homme Cologne Gingembre – Yves Saint Laurent
New York Oud – Bond No. 9 New York
Tom Ford Jasmin Rouge – Private Blend – Tom Ford Beauty
YUZU – Caron

Specialty Brand Women
Anthropologie 1922 Lily Sanguine Eau de Parfum – Inter Parfums USA
Bath & Body Works Signature Collection Paris Amour – Bath & Body Works
bebe Gold Eau de Parfum – Inter Parfums USA
Lily – Crabtree & Evelyn
Victoria’s Secret Angel – Victoria’s Secret Beauty

Best Packaging of the Year – Luxe Women
ANGEL Eau de Toilette by Thierry Mugler – Clarins Fragrance Group
Beyoncé Pulse – Coty Inc.
Madison Square Park – Bond No. 9 New York
Prada Candy Eau de Parfum Spray – PUIG USA
Wonderstruck Taylor Swift – Elizabeth Arden

Best Packaging of the Year – Luxe Men
34 boulevard Saint Germain – diptyque
Armani Code Sport – Giorgio Armani Beauty
Gucci Guilty Pour Homme – P&G Prestige
Incense Oud – by Kilian
John Varvatos * USA – Elizabeth Arden
Sweet Redemption, The end – by Kilian

Media Campaign of the Year – Women
Burberry Body – Interparfums Luxury Brands
Coco Mademoiselle – Chanel
Daisy Marc Jacobs – Coty Prestige
J’adore – Parfums Christian Dior
WONDERSTRUCK Taylor Swift – Elizabeth Arden

Media Campaign of the Year – Men
A*MEN by Thierry Mugler – Clarins Fragrance Group
Armani Code Sport – Giorgio Armani Beauty
ck one shock for him – Coty Prestige
Eau de Lacoste L.12.12 – P&G Prestige
Gucci Guilty Pour Homme – P&G Prestige

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