Swiss Eyewear Group is aiming to secure further business for its INVU ultra polarised sunglasses in Cannes.
The brand will highlight its 2017 INVU and Rip Curl travel retail sunglass collections from 3 to 7 October onboard the Indulgence of Poole yacht, outside the Palais des Festivals.
INVU sunglasses, priced at €50, feature ultra polarised lens technology and Swiss design.
According to Swiss Eyewear Group, INVU sunglasses are one of the fastest selling products onboard the 20 airline carriers that the brand is listed on.