Splish splash: Spongellé launches Sponge Animals line for kids

Personal care brand Spongellé highlighted its new range for kids, Sponge Animals, at last week’s TFWA World Exhibition.

Aimed at making bath time fun, the Sponge Animals line comprises a duck, butterfly, dog and fish shaped body wash infused sponges. The price point in travel retail is US$12 per sponge.

The full Sponge Animals range includes a duck, butterfly, dog and fish body buffers

The brand also revealed in Cannes its new Spongette Trio Gift Set, priced at US$19. The set includes three spongettes, each can be used five or more times, in coconut verbena, pink tiare and bourbon vanilla scents.

Other products in the Spongellé range include a heart-shaped body buffer, wild flower sponges (boxed and unboxed), a men’s super buffer, anti-cellulite gloves and body lotion in five scents.

All of Spongellé’s body buffers are hypoallergenic and dermatologically tested and feature patented technology and a time-released lather system.

Perfect for travelling: the Spongettes can be used five or more times

Founder of Altimetre, Spongellé’s travel retail worldwide distributor, Arnaud de Volontat told The Moodie Report that Spongellé is selling well domestically in South Korea in high end department stores and the brand will soon be introduced to Saks Fifth Avenue in the USA and Corte Inglés in Spain.

Volontat added that the brand is performing well in the Caribbean and in border stores. Its next natural move would be to target cruise ships and the inflight channel, noted Volontat.

For more information, please contact Arnaud de Volontat at: adv@altimetregroup.com.

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