Shiseido Travel Retail adds new shades with prestige make-up brands

Shiseido Travel Retail will be at Ambassadeurs Village V13 during the TFWA World Exhibition, showcasing the latest additions and travel retail exclusives from its prestige make-up brands: NARS and bareMinerals.

NARS will introduce the new Velvet Lip Glide as well as new shades in the Audacious Lipstick Collection.
bareMinerals introduces BarePro Performance Wear Powder Foundation and Gen Nude, a range of nude lip colours which will be available in travel retail exclusive sets.

The company noted that Millenials are becoming experts in make-up thanks to the ubiquitous trend of posting selfies across social media. These savvy consumers are boosting sales in their desire to look photo-ready at all times.

Shiseido Travel Retail Vice-President Marketing Elisabeth Jouguelet explained: “This is positive news for NARS, our make-up artist brand with a cult following in Asia, and bareMinerals, the third largest speciality make-up brand in the US where it has the top share of the foundation market. The recent addition of Laura Mercier, with its classic French elegance and artistry lineage, has created a strong prestige make-up portfolio that is set to deliver incremental growth for Shiseido Travel Retail.”

This season NARS focuses on lips with the launch, in November, of the new Velvet Lip Glide. This new liquid lipstick combines the fluidity of a gloss with the high-impact colour of a lipstick. It is formulated to give a semi-matte, long-lasting and non-drying finish. There will be eight shades available in travel retail: the names of the shades, including Stripped, Danceteria and N°54, are inspired by the sexual revolution of the ‘70s.

Kiss Kiss: NARS Velvet Lip Glide contains NARS Oil Infusion Complex to keep lips moisturised
Kiss Kiss: NARS Velvet Lip Glide contains NARS Oil Infusion Complex to keep lips moisturised

NARS Audacious Lipstick Collection, which originally launched two years ago to celebrate the brand’s 20th anniversary, will add five new shades this season. Named after women who have inspired François Nars, the lipsticks are intensely pigmented and boast nutrient-rich ingredients to smooth, moisturise and add the appearance of volume to lips.

The new Audacious shades are now available in travel retail Asia Pacific, Europe, the Middle East, Africa and the Americas.

Audacious Lipsticks feature a luxurious matte-black case with a magnetic closure
Audacious Lipsticks feature a luxurious matte-black case with a magnetic closure

The NARS Holiday Collection 2016 is a collaboration with Sarah Moon, a French fashion photographer known for her dream-like, ethereal imagery who has worked with Chanel, Dior and Comme des Garçons.
Travel retail will carry 12 SKUs from the collection including two gift sets presented in frosted, translucent packaging: Mind Game Mini Velvet Lip Glide Coffret, which contains six shades of Velvet Lip Glide, and Give In Take Dual-Intensity Eye and Cheek Palette, with six eyeshadows and three blushes.

Romantically minded: the limited edition Sarah Moon for NARS Mind Game Mini Velvet Lip Glide Coffret
Romantically minded: the limited edition Holiday Collection 2016 in collaboration with Sarah Moon will be available from November

bareMinerals BarePro Performance Wear Powder Foundation promises a ‘photo-ready’ natural matte finish. The ultra-smooth texture is formulated with 90% vitamins and minerals and is ‘clinically shown to last a full 12 hours’. Other benefits are said to include an improvement in the clarity of skin and a reduction in pore size and shine.
The entire range is made up of 30 shades of which eight will be available in travel retail.

bareMinerals BarePro Performance Wear Powder Foundation has a weightless, micro-mesh formula to allow skin to breathe
bareMinerals BarePro Performance Wear Powder Foundation has a weightless, micro-mesh formula to allow skin to breathe

Launching at the same time is the Core Coverage Brush designed especially for use with the new foundation. A core of tightly-packed synthetic fibres has been designed for controlled coverage with soft outer fibres that create an air-brushed finish.

bareMinerals BarePro Performance Wear Powder Foundation and the Core Coverage Brush will be available in travel retail Americas in January 2017 and travel retail Europe in March 2017.

bareMinerals Gen Nude is a collection of nude lip colours that claim to ‘redefine the concept of the nude lip’. A spectrum of twenty nude shades will be available to suit all skin tones and will come in two finishes: Matte Liquid Lipcolor and Radiant Lipstick.

A travel retail exclusive trio set will be available from March 2017 containing Gen Nude Matte Liquid Lipcolor in Swag (a blushing mauve), Friendship (an antique rose) and Infamous (mid-tone pinky nude).

Nude and exclusive: the Gen Nude Matte Liquid Lipcolor in this travel retail exclusive set gives a long-wearing, natural matte finish
Nude and exclusive: the Gen Nude Matte Liquid Lipcolor in this travel retail exclusive set gives a long-wearing, natural matte finish

In addition, an airline exclusive set of three Gen Nude Radiant Lipsticks will be available to travellers with Kitty (a medium warm pink), Nudist (a warm beige peach) and XOX (a medium dusty rose).

Bare faced chic: airline passengers can access this exclusive Radiant Lipstick trio
Bare faced chic: airline passengers can access this exclusive Radiant Lipstick trio
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