UK. Glasgow Airport is championing the concept of Sense of Place as it prepares for its Best of Scotland 2018 campaign.
The festival will run throughout August and is supported by airport retailers and F&B operators including World Duty Free, Discover Glasgow, The Fashion Place, WH Smith, Beardmore Bar & Restaurant, Caledonia Bar, Wetherspoon and Frankie & Benny’s.
The programme will offer traditional and modern Scottish entertainment and place well-known Scottish food and drink brands alongside art and craft products to offer passengers a “true taste of Scotland”. Best of Scotland 2018 will also include the first Scottish Gin Festival, showcasing local brands which are available at the airport’s stores, bars and restaurants.
A Glasgow Airport leaflet, which will be offered to passengers throughout the event, highlights discounts on products and two-for-one offers.
The event kicks off with a live performance from the Royal Scottish National Orchestra (RSNO) in the landside domestic arrivals area on 31 July.
Glasgow Airport Head of Retail Denise Gilmour said: “We have been running the Best of Scotland event for a few years and it has grown in popularity and participation in this time.
“We were overwhelmed by the response to Best of Scotland, not just from our on airport retailers and caterers, but also the response from big brands taking part in joint promotions and bringing theatrical events to the airport. For example Tunnock’s, Ness, Caorunn Gin, Gillian Kyle, Arran Aromatics, Royal Scottish National Orchestra and much more besides.”
Gilmour emphasised Glasgow Airport’s commitment to the event, which will be supported through marketing on-airport digital screens and poster sites and on the city centre shuttle bus. Best of Scotland branded point-of-sale material will also feature in-store and the programme will be included on the airport’s mail database and social media. Scottish-themed entertainment will also be a feature of the event.
“This is a unique event that captures and celebrates the Sense of Place at the airport,” Gilmour concluded.
