Watch brand Seksy is set to launch a new fragrance collection, the first under the Seksy Beauty division, into travel retail.
The trio of scents will be previewed at the upcoming TFWA World Exhibition before rolling out to key markets globally in spring/summer 2018.
Prism Parfums, the force behind Seksy Beauty, collaborated with Seksy wristwear creator Time Products (UK) and Swarovski to make the three feminine fragrances. The new scents will be distributed in the UK and travel retail by Prism Parfums.
Time Products (UK) Managing Director David Merriman said: “We are delighted to be working with Prism Parfums on a beautiful collection of fragrances under the Seksy brand name. Prism’s expertise in the perfume and cosmetics business internationally will combine well with the Seksy brand footprint established by Time Products to offer our customer something really special.”
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The three eau de parfums: Seksy Entice, Seksy Embrace and Seksy Elegance, are all embellished with Swarovski crystals and come in three sizes (30ml, 50ml and 100ml). Recommended retail prices will be £25, £35 and £45 respectively.
The fragrances are presented in a 12-sided bottle, each of which has its own Swarovski Crystal. The 50ml and 100ml sizes have a Swarovski charm around the neck of the bottle, which can be removed and used as a charm on a bracelet or necklace.
Seksy Entice is a sweet, fruity fragrance with top notes of apricot, mandarin and blackcurrant. The heart features rose, orange blossom, caramel and jasmine notes while the base blends sandalwood, vanilla and amber.
Seksy Embrace, a floral gourmand, opens with top notes of orange blossom, blackcurrant and pear. The heart comprises iris, jasmine and patchouli and the dry down includes tonka bean, vanilla and praline accord and musks.
Seksy Elegance opens with a floral bouquet of bergamot, mandarin, champacca atop a heart of jasmine, rose, sweet pea, violet and sugared orchid. Amaranth wood, blackberry musk and plum combine at the base.
Swarovski said: “We are so pleased to be working with the Seksy brand, as it takes its first steps into the fragrance market with Prism. The customer is not only able to enjoy a beautiful fragrance but is also able to wear a beautiful Swarovski crystal on a bracelet or necklace. We wish Seksy Beauty every success in the future.”
Prism Parfums Managing Director Simon Moorehead commented: “Creating these three fragrances has been a real labour of love. We have spent many months fine-tuning them as consumers today are very discerning; the Seksy by Sekonda brand has built up a strong reputation for quality whilst being “bang on trend”.
“The Seksy fragrances had to reflect those same qualities in terms of the fragrance and the packaging. The twelve-sided bottle is a nod to the Seksy timepiece heritage while the decoration befits the sparkle and glamour of both Seksy and Swarovski brands.
“Initial consumer feedback indicates that Seksy Fragrance will be a huge success due to careful planning of fragrances to suit most women.”
The new fragrances can be seen on the Time Products (UK) stand (Red Village M21) and on the MY Indulgence of Poole (Motor Yacht) opposite the Palais.
