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‘Seasonless, immediate, and personal’ – Exclusive BurberryxDFS collection revealed

by Martin Moodie | | martin@moodiedavittreport.com
“We’re thrilled to celebrate Burberry’s long heritage of craftsmanship with BurberryxDFS and bring our customers this seasonless, personal and exclusive collection” – DFS Group President Merchandising and Marketing, Sibylle Scherer

HONG KONG/INTERNATIONAL. DFS Group, the world’s leading luxury travel retailer, today announced the launch of a breakthrough Burberry collection which will be exclusive to DFS and T Galleria by DFS stores.

The 22-piece BurberryxDFS collection references the brand’s British heritage and is inspired by key elements from the brand’s groundbreaking first straight-to-consumer runway show.

The BurberryxDFS collection comprises womenswear, menswear and accessories as well as a style of Burberry’s newest bag, The Bridle, available only at DFS and T Galleria by DFS stores.

“We are so excited to have collaborated with DFS as part of this very special moment for us,” said Burberry Chief Creative and Chief Executive Officer Christopher Bailey.

“When designing our new September collection, we were inspired by Virginia Woolf’s classic tale ‘Orlando’ and the spirit of Nancy Lancaster’s interior and garden designs, and we wanted the collection for DFS to reflect those elements.”

Burberry’s new collection was revealed on the runway last night as part of London Fashion Week, where both womenswear and menswear collections were presented together for the first time for Burberry’s inaugural straight-to-consumer show.

The new format, described as “Seasonless, immediate, and personal”, has been designed with a global audience in mind. This move, announced in February, significantly shortens the traditional gap between the runway show and retail availability of Burberry’s collection.

the-baby-bridle-in-wine-and-black-with-gold-studs
Riding high: The Baby Bridle is a highlight of the new BurberryxDFS collection

the-banner-in-mahogany-red-and-black-with-gold-studsthe-geometric-tile-scarf-with-giant-check-pattern-in-light-steel-blue-1 the-sandringham-studded-collar-trench-in-honey-1DFS Group President Merchandising and Marketing, Sibylle Scherer, said, “We’re thrilled to celebrate Burberry’s long heritage of craftsmanship with BurberryxDFS and bring our customers this seasonless, personal and exclusive collection.”

In addition to The Bridle, highlights from the BurberryxDFS collection include exclusive styles of the Sandringham and Kensington trench coats.

the-luggae-tag-in-mahogany-red-and-camel-with-gold-studs

the-halton-wallet-in-mahogany-red-and-camel-with-gold-studs

the-reg-billfold-wallet-in-black-with-silver-studs the-renfrew-wallet-in-black-with-silver-studs the-thomas-charm-in-ash-rose-color-block the-thomas-charm-in-charcoal-with-silver-studs the-thomas-charm-in-plum-with-gold-studs

 

The BurberryxDFS collection will be available in 23 DFS and T Galleria by DFS stores across 13 countries beginning 21 September.

Prices of the collection range from HK$1,300 – HK$20,000 (US$170-US$2,600).

the-ryden-polo-shirt-in-black-with-studs-1 the-rucksack-in-black-with-silver-studs-1 the-kensington-studded-collar-trench-in-black-1

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