Safilo Group and Max Mara today announced the early renewal of their licensing agreement for the design, manufacture and global distribution of optical frames and sunglasses collections. The new deal will run until 31 December 2023.
Safilo and Max Mara’s partnership dates back to 1997. Both companies said they share a proud Italian heritage and a deep commitment to craftsmanship, authentic products and design.
Safilo CEO Luisa Delgado said: “Max Mara eyewear is today the result of a shared long-term philosophy and deeply felt values between our two companies, built on the long-standing creation of high standards, unmistakable elegance of timeless Italian design as embodied by the legendary Max Mara Coat, and mutual trust in search of excellence.”
Delgado continued: “Today, Max Mara has become one of the fastest-growing brands in our portfolio. We see important further potential inspired by the brand’s overall impressive worldwide store presence, and are delighted to pursue together our ambitious eyewear growth strategy.”
