Russian Standard Vodka has been listed on two US cruise liners as the premium spirit continues to grow in travel retail.
The vodka will now be available in on trade bars and restaurants on 17 ships in the Norwegian Cruise Line fleet and 10 in the Celebrity Cruises fleet, which is part of the Royal Caribbean Group.
The liners will sail to destinations such as Alaska, the Caribbean, Hawaii, transatlantic routes and South America, enhancing the brand’s presence among US travellers.
Russian Standard Vodka is owned by integrated spirits producer and distributor Roust. Interbrands USA is the company’s partner for the cruise lines in the USA.
“It is fantastic to be chosen by category experts to be listed on Norwegian Cruises and Celebrity Cruises in a very competitive category,” said Roust Managing Director of Global Travel Retail Elina Fruin. “This is testimony to the brand’s global appeal and we are thrilled that we can now offer Russian Standard Vodka to the discerning US consumer.
“Russian Standard is crafted using the highest quality ingredients and is distilled 200 times for extra purity. Nowadays consumers are looking for authentic vodka with extraordinary quality and craftsmanship, which Russian Standard can offer. There is a fascinating real story and substance behind our brand.”
