JORDAN. Royal Jordanian has launched a new duty free service in association with DFASS Group, the world’s leading inflight retailer.
As revealed by The Moodie Davitt Report earlier this year, DFASS was awarded the concession onboard Jordan’s national carrier after an open tender.
Under the agreement, DFASS has formulated a unique programme for Royal Jordanian. The onboard duty free range includes fragrances and cosmetics, watches, jewellery, tobacco, sunglasses and RJ-branded items.
Customers can pay cash for their purchases in Jordanian Dinars, Euros, US Dollars or British Pounds, or by credit card.
Royal Jordanian President & CEO Captain Suleiman Obeidat said: “Royal Jordanian’s objective to sell duty free goods onboard is an added value to the customer service it offers its passengers. This time-saving shopping experience will enable our passengers to buy their needs during their journey time.”
He added that the onboard sales will provide the airline with important incremental ancillary revenues.
DFASS VP Operations-Europe, Middle East & Africa Mario Mouarbes said: “DFASS is excited to commence operations in Jordan, and will leverage its global reach to ensure that Royal Jordanian is bringing first-class services to its passengers through state-of-the-art systems.”
Royal Jordanian chose DFASS after what the airline called a “rigorous RFP process”. Bidders were assessed by numerous factors, including use of information technology, creative sales and marketing plans, access to various products, and global operational infrastructure.
