Rituals adds two new collections to its stand-alone airport stores

Rituals has introduced two new collections in response to the brand’s increasing number of stand-alone airport stores.

The Tiny Rituals Collection offers products for babies and mothers while The Ritual of Karma combines the aromas of white lotus and bergamot in a limited edition summer range.

Rituals Director Wholesale Neil Ebbutt said: “We have seen our portfolio of Rituals stores in airports increase to five now across Schiphol, Stansted, Zürich and Arlanda, which makes it economic for us to justify bringing in some of the more niche and limited edition products in our range.”

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The Tiny Rituals Collection: with mothers and babies in mind

The Tiny Rituals Collection, based on natural products including almond oil and rice milk, offers a 75ml Baby Massage Oil, 200ml Baby Body Lotion, 200ml Ultra Mild Baby Hair & Body Wash, 50ml Baby Room & Linen Mist spray, 200ml Baby Bath Oil, Mother’s Bath Set, Tummy Cream, Bath Glove and Bath Cape.

According to Rituals, all products are formulated to cleanse, protect and nourish delicate infant skin.

The company donates 10% of sales from the collection to the Tiny Miracles Foundation, a charity in India that helps underprivileged children from Mumbai’s Pardeshi community.

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The Ritual of Karma Collection: inspired by a Hindu belief that living with good intent brings good things

Limited edition The Ritual of Karma Collection offers seven products: 200ml Shower Oil, 200ml Shower Foam, 200ml Body Cream, 375g Body Scrub, 50ml Bed & Body Mist spray, 230ml Fragrance Sticks and 290g Scented Candle.

According to Rituals, the range was inspired by a Hindu belief that living with good intent brings good things. Its fragrance combines the sweet floral aroma of white lotus with bergamot.

“We expect these two collections to add a new level of interest in our airport stores. We all know that travel retail shoppers love to find something a bit unexpected or special and these two collections deliver against both shopping motives,” Ebbutt concluded.

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