Rick Bubenhofer creates new PR agency with travel retail focus

Long-time travel retail public relations executive Rick Bubenhofer has created a new boutique public relations agency, RBPR, effective from 4 July.

For the past 18 years, the hugely respected and popular Bubenhofer has handled global public relations for Brown-Forman Corporation, including global travel retail. He served the past eight years as Vice President and Director of Public Relations.

Rick Bubenhofer: Respected PR man launches a new phase in his career
Rick Bubenhofer: Respected PR man launches a new phase in his career

 

 

His new company, RBPR, will operate out of both New York City and Louisville, Kentucky, and will specialise in public relations, news media relations, news story development and placement, crisis communications and communications training. Global travel retail will be a key focus.

Bubenhofer said: “I became fascinated with global travel retail as soon as I attended my first TFWA show in Cannes in 2000. I still find it to be exciting and vibrant and plan on using my knowledge of the industry and strong relationships with the travel retail news media – as well as the general news media – to represent my travel retail clients.”

 

Bubenhofer has an excellent reputation within global travel retail as a public relations professional. He is well known within the industry news media for the popular bi-annual press trips he arranged over the years to various Brown-Forman locations. Bubenhofer has attended nearly every TFWA and IAADFS show since 2000.

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