Revlon underscores commitment to travel retail with new exclusives

Revlon is expanding its travel retail exclusive portfolio with three new make-up sets which it will showcase at the TFWA World Exhibition in Cannes next week (Yellow Village, A13).

The Revlon Ultra HD Gel Lipcolor Bonus Pack contains five shades of the Gel Lipcolor as well as a ColorStay Eye Liner as a free gift. Ultra HD Gel Lipcolor is richly pigmented and supplemented by hyaluronic acid to keep lips moisturised and smooth.

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Revlon Romantic Nudes and Berry in Love Gift Sets comprise an eye, cheek and lip palette in choice of natural nudes or berry shades. The sets also include an Ultimate All-in-One Mascara and ColorStay Eye Liner to provide a complete portable make-up kit.

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Revlon Beauty On The Go Makeup Kit provides travel-friendly tools to enhance the complexion. The Photo Ready Insta-Fix Highlighting Stick illuminates while Insta-Blush brighten cheeks and adds a touch of colour to lips.

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In addition to these travel retail exclusives, Revlon will also turn the spotlight on all 15 shades of its Ultra HD Gel Lipcolors and the new ColourStay Brow Pencil. The Brow Pencil has an angled tip to fill and define brows and a blending brush to soften the look. The long-lasting, waterproof formula is available in five natural shades.

“These new additions to our travel retail exclusive set portfolio go a step further towards Revlon providing our consumers with a total regimen solution,” noted Revlon Director of Global Travel Retail Jerusa Moura. “We are delighted to once again be at TFWA World Exhibition. Travel retail is a priority for Revlon, and the exhibition allows us to support the growth and development of our current customers as well as introducing our beauty brand to prospective ones.”

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