UAE. The final session of The Trinity Forum 2013 ended in Abu Dhabi on Thursday afternoon with a call to take the Trinity concept to the next level. The call from The Moodie Report Founder & Chairman Martin Moodie echoed sentiment expressed by several speakers, as well as delegate feedback confirming the event as one of the strongest Trinity Forums in its 10-year history.

The Forum’s success was in no small part a result of the outstanding hosting of Abu Dhabi Airports Company. The airport operator provided amazing support and hospitality throughout the event, which was held at the Yas Formula One Circuit International Media Centre and the Yas Viceroy Marina hotel.

This year’s Forum concluded with a superb second day. OTG Management CEO Rick Blatstein kicked off with a rallying cry for the industry to innovate, use technology and never be afraid of change.

His energetic presentation was followed by a critical contribution from Lagardère Services President and Chief Operating Officer Dag Rasmussen, who urged the industry to adopt a “˜Trinity 365′ mentality, cooperating to overcome challenges throughout the year as opposed to simply talking about them during the event.

Rasmussen also called for the establishment of a high-level educational platform for Trinity ideals, where executives from airports, retailers and suppliers could be trained about how to operate in an industry where close cooperation and understanding between all three stakeholders is a necessity.

The S-A-P Group President Bill Matz rovided an insightful, data-driven forecast for some potentially game-changing trends in airport retail planning. And ACI Director of Economics and Program Development Rafael Echevarne told delegates that although the ACI Airport Service Quality survey reveals a gradual improvement in passenger perception of retail and food & beverage offers at airports, a huge incremental revenue opportunity remains in terms of attracting more shoppers.

Echevarne’s presentation followed yesterday’s announcement that, from next year, the Trinity Forum will also incorporate ACI’s ASQ awards in a bid to attract more airport CEO’s to the event – one of the major calls of this year’s event. The Trinity Forum will return to its long-standing late February/early March timing next year and will be held in Asia.

Two consecutive presentations that focused on the influence of new media and social networking made a noticeable impression on delegates. Brown-Forman Travel Retail Managing Director Jim Perry presented the supplier’s attempts to harness social media, stating that the “˜travel retail republic’ would come under threat if it did not react to new marketing channels and technology. And Simpliflying Founder Shashank Nigam delivered an engaging presentation on why and how airports should be engaging with their social media user customers.

In a challenging final session, Kraft International World Travel Retail Managing Director Andreas Fehr, Copenhagen Airports Senior Vice President Retail Carsten Nørland and JR Duty Free Chairman Garry Stock presented their views on how the Trinity can work together to improve business for all three stakeholders.

Day 1 review
Abu Dhabi Airports Company provided a a thrilling start to the Forum on 30 January by revealing a five-year extension to DFS Group’s concession to operate and manage Abu Dhabi Duty Free at Abu Dhabi International Airport. ADAC Chief Commercial Officer Mohammed Al Bulooki said: “Our plan for Abu Dhabi’s growth is well thought out to sustain today’s growth. And today we want to thank some of the people who have helped us grow.”

Al Bulooki revealed the timeframe for commercial tenders at the eagerly anticipated Midfield Terminal at the airport. The first commercial tenders for the ambitious new terminal will be released in Q1 2014.

ADAC Chief Commercial Officer Mohammed Al Bulooki provides a strong opening in his welcome address on day one
Philippe Schaus: “Be obsessive about being different”

Al Bulooki said: “We are tendering as early as possible to make sure we get it right – the right mix of retailers, of brands and of services.”

ADAC revealed that sales at Abu Dhabi Duty Free hit US$220 million in 2012. 2013 is expected to be another record year, with new brands set to join existing retail partners at Abu Dhabi International Airport.

DFS Group’s Chairman & CEO Philippe Schaus made his first public speech at an industry conference by delivering a stirring keynote address on day one. He asked a key question of the industry stakeholders: ‘How are we creating value for all parties in the Trinity?’

He also urged brand owners, retailers and airports to “aim higher than the High Street and the malls” in the quality of execution and service, noting the “commoditisation” of shop designs and customers. “Even we as retailers are becoming commoditised,” he said, “as we climb over one another to sell ourselves as the best operation while often under-serving the customer – when in fact there is no great differentiation between operators.”

He said: “The industry needs leadership, refinement, multi-sensory experiences, creativity and more audacity. Let’s be obsessed by being different.”

There were a number of strong panel discussions on day one. The first included a review of the Trinity concept over the past ten years, with Muriel Zingraff-Shariff, Retail Concessions Director, London Heathrow Airport; Andrea Belardini, CEO Europe, The Nuance Group; Francis Gros, Group Travel Retail Director, Luxottica; and Dan Cappell, Senior Vice President Commercial, Abu Dhabi Airports Company.

There was broad agreement that the Trinity ideal had helped bring progress to the industry conversation, but that the prevailing model had not changed substantially in the past decade. However, new dynamics – such as brand owners engaging directly with airports – was applauded.

The panel discussions centred around the future of Trinity relationships

A later panel, titled ‘A Trinity challenge issued; a Trinity challenge accepted’, brought together Roland Stieger, Commercial Director, Nestlè international Travel Retail; Peter Jacobson, Commercial Director Global Travel & Middle East, Diageo; Murat Akyildiz, Director Global Distributor and Travel Retail, P&G Prestige; Muriel Zingraff-Shariff, Retail Concessions Director, Heathrow Airport Limited and Eugenio Andrades, Chief Commercial Officer, World Duty Free Group. They revealed a combined project that runs across categories in the two weeks to 14 February at Heathrow Airport, aimed at growing penetration, footfall and spend. It aimed to add value to the airport experience and to maximise revenues. The partners were candid about the challenges of working together on the project, and on the associated investment – and pledged to reveal full results once the campaign ends in the weeks ahead.

Another Trinity case study came later in the day when Peter-Jan Rozenberg, Director, Schiphol Airport Retail, and
Alan Brennan, Customer Marketing Manager at Nestlé International Travel Retail revealed how a relatively small investment in a store redesign had paid off not only for confectionery but across categories, raising spends and basket sizes on foot of a number of principles around NITR’s ‘The Perfect Store concept.

The question of whether airports and their partners are really delivering a Sense of Place was the subject of an excellent panel including René Baumann, Vice President – Commercial at Bangalore International Airport and Eric De Jager, CEO Travel Retail, Tourvest.

Later, a further panel assessed how the Trinity could and should raise its collective game to grow the pie for all – this session featuring Susan Whelan, Senior Executive Vice President, King Power International Group (Thailand); Keith Hunter, Senior Vice President, Qatar Duty Free and Barbara Lavernos, Managing Director, L’Oréal Luxe – Travel Retail Worldwide.

Other notable contributors on day one were Roland Abella, Managing Director, Diageo Global Travel & Middle East; Dr. Zhou Ting, Associate Professor of Beijing’s University of International Business and Economics & Dean of Fortune Character Institute;

Opening Cocktail
The Trinity Forum began on 29 January with a stunning Welcome Reception co-hosted by DFS Group and Diageo. The cocktail took place in the Skylite Bar of the Yas Viceroy Abu Dhabi Hotel. DFS Group Chairman & CEO Philippe Schaus praised the Trinity principles and noted the suitability of the location to travel – surrounded by an iconic Formula One racetrack and under the flight path of one of the world’s major hub airports.

The stunning Skylite lounge was the venue for the DFS and Diageo sponsored Welcome Reception

Diageo Global Travel & Middle East Managing Director Roland Abella toasted the drinks company’s strong partnerships with travel retailers and airports around the world, and gave guests the rare opportunity to sample Johnnie Walker The Spice Road, the first in the brand’s travel retail exclusive Explorers’ Collection.

DFS Chairman & CEO Philippe Schaus and Diageo Global Travel & Middle East Roland Abella welcomed guests to the Trinity Forum 2013
The Moodie Report Founder & Chairman Martin Moodie (above) and ACI Director General Angela Gittens (below), co-organisers of the Trinity Forum, addressing the guests
Diageo brought the travel retail exclusive Johnnie Walker The Spice Road for a unique outing at the reception

Twitter coverage
For the first time the Trinity Forum was covered by a live Twitter feed featuring quotes, speaker pictures and feedback from delegates and interested Twitter users around the world – an audience of well over 30,000 received tweets with hashtag #Trinity2013 in their Twitter feeds. The graphic below illustrates the Twitter coverage and response.

[View the story “The Trinity Forum 2013” on Storify]

The Trinity Forum 2013

Interaction from this year’s Trinity Forum in Abu Dhabi

Storified by The Moodie Report· Thu, Jan 31 2013 01:58:30

Martin Moodie concludes #trinity2013: Trinity 365? We must reach a new level – together and individually #tr inity2013 http://pic.twitter.com/L7EOQ58XThe Moodie Report
Norland suggests organised bilateral meetings at future Trinity Forums – a good idea? #Trinity2013The Moodie Report
RT @TheMoodieReport: Convinced yet? Airports on social media – SimpliFlying Outlook 2013: http://youtu.be/-kI4lFO4aF0 via @youtube #Trinity2013Sarah Phillips
RT @APEXjon: @simpliflying says that 77% of EU passengers pass through a social media active airport every day #Trinity2013Sarah Phillips
RT @PortlandDesign: #trinity2013 #temporary #pop-ups in #airports must be more visually arresting most still look like system based #exhibition #stands!Jon Norris
JR Duty Free Chairman Garry Stock: together we can do more – MAC at Christchurch Airport a great example #Trinity2013 http://pic.twitter.com/BwOpd7klThe Moodie Report
#trinity2013 #temporary #pop-ups in #airports must be more visually arresting most still look like system based #exhibition #stands!Portland
RT @TheMoodieReport: The three Twitter musketeers of #Trinity2013 – big thanks @simpliflying @PortlandDesign @APEXjon http://pic.twitter.com/LQFgDCNdPortland
RT @PortlandDesign: #trinity2013 the #future of #social #media is not about #fans but about FANtastic #customer #serviceShashank Nigam
Humbled! RT @APEXjon: I’ve seen many of Shashank’s presentations – but this was one of his best … good job! #Trinity2013Shashank Nigam
Consumers in 130.000 surveys fell into attention 9% experiences 43% & efficiency 19% of ‘travelling guests’ says CPH’s Norland #trinity2013The Moodie Report
#Trinity2013 wayfinding is not only signs but landmarks, gestures, commercial offers both physical and digital make it intuitive!Portland
Norland: airport role is to ensure a seamless service experience #trinity2013The Moodie Report
CPH VP Sales & Marketing Carsten Norland on driving retail development through consumer insight #Trinity2013 http://pic.twitter.com/Ej5lrL48The Moodie Report
RT @TheMoodieReport: Convinced yet? Airports on social media – SimpliFlying Outlook 2013: http://youtu.be/-kI4lFO4aF0 via @youtube #Trinity2013Jon Norris
@simpliflying research has shown that 75% of smartphones connect to free airport Wi-Fi; airports charging for Wi-Fi missing out #Trinity2013Jon Norris
RT @SimpliMcMullen: Don’t miss live updates from #Trinity2013 by following @simpliflying @APEXjon @TheMoodieReport @martijn_steur @PortlandDesignLisa Richards
@TheMoodieReport good to hear mobile #amplifybyeye is so prominent for talking to shoppers at airports #Trinity2013 @EyeOutofHomeUKTimothy Hufford
I’ve seen many of Shashank’s presentations – but this was one of his best … good job! #Trinity2013 @simpliflyingJon Norris
RT @PortlandDesign: #trinity2013 socially enabled mobile digital platforms are ideal in airports to engage with passengers with ‘just in time’ response shoppingTimothy Hufford
@simpliflying hammering home why airports and retailers MUST engage with social media #Trinity2013 http://pic.twitter.com/FxWRoBSzThe Moodie Report
RT @PortlandDesign: #trinity2013 we must re-think the ‘walk through’-lets create emotional connection with travellers and develop the ‘connect through’ store!Timothy Hufford
RT @PortlandDesign: #Trinity2013 the #future of #travel #retail is not about ‘shinier shops’ we must be able to respond to the #future changes in #shoppingTimothy Hufford
RT @simpliflying: 11 things airports can do to get travelers to really LIKE them (Inspired by Seth Godin) http://ow.ly/hgzt2 #trinity2013Saravanan Kumar ✈
11 things airports can do to get travelers to really LIKE them (Inspired by Seth Godin) http://ow.ly/hgzt2 #trinity2013Shashank Nigam
Loved the #Trinity2013 tweet updates today. All we need now is some #Vine (new Twitter iphone app for video) soundbite action!Appleyard Comms
RT @APEXjon: René Baumann says 3 ingredients for growing airport travel retail: sense of place, trust and convenience #Trinity2013stephanie g.
RT @TheMoodieReport: KP Thailand has tacked a potentially devastating liquor promo ban with airport and brands, says Whelan #Trinity2013 http://pic.twitter.com/pLMx1pBkSidapan Lueangsiri
Day 1 finale: Nestle’s Alan Brennan reports on Perfect Store success with retailer and airport at Schiphol #Trinity2013 http://pic.twitter.com/KLkkcxWVThe Moodie Report
RT @PortlandDesign: In #travel #retail an average of 84% of #baskets contain only one #merchandise #category – #Nestlé ITR #Trinity2013Jon Norris
Nestlé’s Alan Brennan talking about Schipol’s Perfect Store project, increasing footfall, browser conversion, increasing sales #Trinity2013Jon Norris
Sinful places eh? :p “@APEXjon: Schipol’s Peter-Jan Rozenburg says Tobacco and Liquor make up 80% of sales at airport #Trinity2013″Shashank Nigam
Schipol’s Peter-Jan Rozenburg says Tobacco and Liquor make up 80% of sales at airport; focus on driving up Confectionary sales #Trinity2013Jon Norris
“@simpliflying: “Airports need to create a Temple of shopping” #trinity2013 love the sound of this…” Gatwick new south IDL just thatTimothy Hufford
RT @PortlandDesign: #trinity2013 “there are more than 100 airports under construction today” – Barbara Lavernos Managing Director L’Oreal LuxeMartijn Steur
Hunter: Our airport cost a lot to build, the MAG deal is not going away – but that doesn’t mean we can’t work together #Trinity2013The Moodie Report
RT @TheMoodieReport: Lavernos echoes the call of Diageo’s Abella this morning – play by margins and someone always loses #Trinity2013Jon Norris
Qatar DF Senior VP Keith Hunter takes up the challenge in a feisty panel session #Trinity2013 http://pic.twitter.com/FK6wb1D4The Moodie Report
“Airports need to create a Temple of shopping” #trinity2013 love the sound of this…Shashank Nigam
Lavernos: better nationality mix data, footfall improvement goals and selective partnerships as priorities #Trinity2013 http://pic.twitter.com/PUZiEkDCThe Moodie Report
RT @PortlandDesign: #trinity2013 “You can only improve what you can measure” – Barbara Lavernos Managing Director L’Oreal LuxeJon Norris
L’Oréal Luxe’s Barbara Lavernos says 3 priorities for travel retail are: nationality, footfall and creating temple of shopping #Trinity2013Jon Norris
#trinity2013 “You can only improve what you can measure” – Barbara Lavernos Managing Director L’Oreal LuxePortland
RT @PortlandDesign: #trinity2013 “passenger profiling should be about nationality not destination of the journey” Barbara Lavernos Managing Director L’Oreal Lu”¦Jon Norris
L’Oréal Luxe’s Barbara Lavernos says consumers have no boundaries but specificities – TR trinity can do more around nationality #Trinity2013Jon Norris
RT @PortlandDesign: #trinity2013 “passenger profiling should be about nationality not destination of the journey” Barbara Lavernos Managing Director L’Oreal Lu”¦The Moodie Report
#trinity2013 “passenger profiling should be about nationality not destination of the journey” Barbara Lavernos Managing Director L’Oreal Lu”¦Portland
RT @PortlandDesign: #trinity2013 “there are more than 100 airports under construction today” – Barbara Lavernos Managing Director L’Oreal LuxeShashank Nigam
#trinity2013 “there are more than 100 airports under construction today” – Barbara Lavernos Managing Director L’Oreal LuxePortland
RT @APEXjon: René Baumann says 3 ingredients for growing airport travel retail: sense of place, trust and convenience #Trinity2013Shashank Nigam
@APEXjon @sempir @simpliflying Well said Jon but so do airports, and brands, which is why it’s….#Trinity2013The Moodie Report
@sempir @simpliflying Not easy in 140 chars – but in a nutshell airport retailers need to do more to get passengers to shop ! #Trinity2013Jon Norris
KP Thailand has tacked a potentially devastating liquor promo ban with airport and brands, says Whelan #Trinity2013 http://pic.twitter.com/pLMx1pBkThe Moodie Report
King Power’s Susan Whelan says there are 5 P’s in Travel Retail: Partnerships, Products, People, Promotions and Promises #Trinity2013Jon Norris
We’re following what’s going on at #Trinity2013 via @TheMoodieReportNestlé ITR
RT @TheMoodieReport: ADAC’s Gavin McKechnie: duty free penetration has been flat for years, why not try different product categories and ideas? #Trinity2013Portland
RT @TheMoodieReport: Evidence mounts as Eric cites Tourvest sales at more than double the mall average for 3 years – Sense of Place makes sense! #Trinity2013Portland
RT @TheMoodieReport: Evidence mounts as Eric cites Tourvest sales at more than double the mall average for 3 years – Sense of Place makes sense! #Trinity2013Jon Norris
Eric de Jäger, CEO Travel Retail, Tourvest says sense of place has provided a 100% increase in growth rate for them #Trinity2013Jon Norris
RT @APEXjon: Eric de Jäger, CEO Travel Retail, Tourvest says many airports suffer from Placelessness #Trinity2013Portland
RT @TheMoodieReport: International brand overdose at airports leads to ‘placelessness’, says de Jager – with no compelling reason to enjoy or buy #Trinity2013Portland
Eric de Jäger, CEO Travel Retail, Tourvest says 51% of passenger airport dwell time is spent in seating areas #Trinity2013Jon Norris
Eric de Jäger, CEO Travel Retail, Tourvest says many airports suffer from Placelessness #Trinity2013Jon Norris
RT @TheMoodieReport: Two words sum up Sense of Place for Tourvest’s Eric de Jager: Taj Mahal #Trinity2013 http://pic.twitter.com/WIoNScrYPortland
RT @APEXjon: Eric de Jäger, CEO Travel Retail, Tourvest says Sense of Place creates emotional and spiritual reaction which can drive retail #Trinity2013Portland
Eric de Jäger, CEO Travel Retail, Tourvest says Sense of Place creates emotional and spiritual reaction which can drive retail #Trinity2013Jon Norris
Sense of Place starts at airports but retail is crucial, says Rene Baumann Commercial VP Bangalore #Trinity2013 http://pic.twitter.com/P8Ht6b7XThe Moodie Report
René Baumann says 3 ingredients for growing airport travel retail: sense of place, trust and convenience #Trinity2013Jon Norris
Now on at #Trinity2013 – Destination Unknown – are airports and their partners delivering a Sense of Place?The Moodie Report
René Baumann, vp commercial Bangalore Airport asks whether airports and their partners are really delivering a Sense of Place #Trinity2013Jon Norris
…and John Kelly of Diageo GTME! #Trinity2013 http://pic.twitter.com/Oc6cUsiWThe Moodie Report
…and Richard Gill of Birmingham Airport #Trinity2013… http://pic.twitter.com/gIQnTWK2The Moodie Report
Afternoon at #Trinity2013 starts with draw for DFS Abu Dhabi ticket. Congrats Rachel Richardson of Dubai Airports… http://pic.twitter.com/4ibEQdZuThe Moodie Report
American Express lunch caps a challenging and dramatic morning at #Trinity2013. Fully recharged for a big afternoon, thank you AmExThe Moodie Report
Attending #Trinity2013 (@ Media Centre- Yas Marina) http://4sq.com/128XxprJon Norris
RT @TheMoodieReport: Diageo GT&ME Managing Director Roland Abella urges thinking beyond price and margins to reach a new level #Trinity2013 http://pic.twitter.com/4MaNnOCfJon Norris
RT @BlackjackAgency: #Trinity2013 fever hits @HeathrowAirport Make sure you come see our friendly staff in T5! http://pic.twitter.com/QkXXIQY0Jon Norris
#Dubai #airport traffic jumps 13% in 2012, overtaking HK as 3rd busiest for international pax traffic. http://www.businesstimes.com.sg/breaking-news/transport/dubai-airport-traffic-jumps-13-2012-overtakes-hk-20130128#.UQj3gpdMUuE.twitter #Trinity2013Martijn Steur
RT @PortlandDesign: #Trinity2013 “47% of #Chinese #luxury #consumers prefer to buy their luxury brands from abroad” – #Fortune #Character #InstituteMartijn Steur
RT @martijn_steur: More luxury #brands moving to #Shanghai Hongqiao #Airport’s self-styled shopping “boulevard” http://www.shanghaidaily.com/nsp/Metro/2013/01/28/Hongqiao%2Bairports%2Bnew%2Bshops%2Bfor%2Bmonied%2Btravelers/#jtss-twitter #Trinity2013 #KINETICPortland
More luxury #brands moving to #Shanghai Hongqiao #Airport’s self-styled shopping “boulevard” http://www.shanghaidaily.com/nsp/Metro/2013/01/28/Hongqiao%2Bairports%2Bnew%2Bshops%2Bfor%2Bmonied%2Btravelers/#jtss-twitter #Trinity2013 #KINETICMartijn Steur
RT @martijn_steur: Luxury #brands turn to #airports and #railway stations in #China,as “pilot camps” for expansion. http://www.shanghaidaily.com/nsp/Business/2013/01/28/Luxury%2Bbrands%2Bturn%2Bto%2Bairports%2Band%2Brailway%2Bstations/ #Trinity2013 #KINETICACI EUROPE
RT @BlackjackAgency: #Trinity2013 fever hits @HeathrowAirport Make sure you come see our friendly staff in T5! http://pic.twitter.com/QkXXIQY0Ruben Pillai
#Trinity2013 fever hits @HeathrowAirport Make sure you come see our friendly staff in T5! http://pic.twitter.com/QkXXIQY0Blackjack Promotions
RT @martijn_steur: Luxury #brands turn to #airports and #railway stations in #China,as “pilot camps” for expansion. http://www.shanghaidaily.com/nsp/Business/2013/01/28/Luxury%2Bbrands%2Bturn%2Bto%2Bairports%2Band%2Brailway%2Bstations/ #Trinity2013 #KINETICPortland
Luxury #brands turn to #airports and #railway stations in #China,as “pilot camps” for expansion. http://www.shanghaidaily.com/nsp/Business/2013/01/28/Luxury%2Bbrands%2Bturn%2Bto%2Bairports%2Band%2Brailway%2Bstations/ #Trinity2013 #KINETICMartijn Steur
RT @TheMoodieReport: Nuance CEO Roberto Graziani intervenes: individual co-operations can only have limited value without debate on business models #Trinity2013Wolfgang Czepiczka
RT @APEXjon: Roland Abella, MD Diageo GTME says we need to think like a traveler and put them first – the traveler doesn’t need to shop #Trinity2013Danish Iqbal
Diageo GT&ME Managing Director Roland Abella urges thinking beyond price and margins to reach a new level #Trinity2013 http://pic.twitter.com/4MaNnOCfThe Moodie Report