UK. Posterscope has announced that Ben Milne has been appointed as Managing Director of its international division, PSI. He will replace James McEwan, who is leaving for a new role outside of the media industry.
Milne, who will take up his position at the advertising specialist in September, will be responsible for driving the continued growth of the PSI business and ensuring it maintains its strategic position. His priority will be out-of-home advertising in international travel hubs, but the company is also looking to improve its communications across the entire traveller journey.
Posterscope Worldwide Global President Stephen Whyte said: “Ben is a true internationalist, is absolutely passionate about out-of-home [communications] and an expert on our product, technology and data capabilities. His strong connections around our worldwide network will be a real asset for PSI’s clients, as will his leadership experience and energy.”
Milne will move into the role from his existing position as Posterscope’s Head of Platforms & Partnerships in Asia Pacific, where he has helped to establish the company in Japan and helped to accelerate the company’s data and automation strategies across the region.
“It is a very exciting time to be joining PSI. Global traveller numbers are at an all-time high and the environments and ways in which we can engage them across the entire journey, fuelled by data and technology, are better than ever before. I am looking forward to working with my colleagues across the globe to continue creating world-class location-based marketing solutions that engage audiences throughout the global travel corridor,” Milne added.
NOTE: The Moodie Davitt Report also publishes Sight Lines, a new bi-monthly publication dedicated to airport advertising. If you would like to take part in Sight Lines, please contact Martin Moodie (Martin@MoodieDavittReport.com) and Liam Coleman (Liam@MoodieDavittReport.com) for editorial and Irene Revilla for advertising and sponsorship (Irene@MoodieDavittReport.com).
