Pioneering pop-up: Qatar Duty Free opens Samsung Experience Zone pop-up

QATAR. Qatar Duty Free (QDF), in conjunction with Samsung Gulf Electronics, has opened what it dubbed a “one-of-a-kind” Experience Zone for passengers travelling through Hamad International Airport (HIA).

Entering the Samsung ecosytem at Hamad International
“Qatar Duty Free understands the power of technology, innovation and creativity now and for the future, in alignment with the Qatar National Vision 2030” – Qatar Duty Free Head of Retail Thabet Musleh

The Samsung Experience Zone collection showcases the latest Samsung products and allows passengers the chance to test them.

The 150sq m pop-up store, located in the heart of the airport in Concourse C, features the Korean brand’s latest mobile phones and accessories. The range includes Samsung Galaxy S9 and S9 Plus, Samsung Note 8 and Samsung Gear VR.

Qatar Duty Free (QDF) Head of Retail Thabet Musleh said: “Qatar Duty Free is proud to be the first airport retailer to introduce the Samsung Experience Zone in the Gulf region. QDF understands the power of technology, innovation and creativity now and for the future, in alignment with the Qatar National Vision 2030.

“It is a privilege to work with our key partner, Samsung Gulf Electronics, to bring the latest technology to HIA, providing our passengers with even more engaging experiences and making HIA a world-class shopping destination in itself.”

Samsung Gulf Electronics Head of Marketing (Smartphones & Tablets), IT and Mobile Division C. Purushothaman said: “We are very excited to offer the thousands of passengers that pass through Doha’s airport a unique way to experience the Samsung ecosystem of products and solutions at the Samsung Experience Zone.

“All travellers at HIA can discover the latest devices such as the Galaxy S9, the Gear VR, our range of Samsung wearables and so much more. They will also have a chance to interact with our products’ innovative functions, such as super slow mo and AR Emoji, up close.”

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