Picture Gallery: Neutral opens Victoria’s Secret in Melancía Rivera Mall

URUGUAY. Neutral opened a Victoria’s Secret shop in its Melancía Rivera Mall & Freeshops store on Saturday, the latest addition to the travel retailer’s extensive offer in Rivera on the Uruguay/Brazil border.

As reported, Neutral opened 4,000sq m of retail space in the mall in November 2015. Neutral CEO Enrique Urioste told The Moodie Davitt Report that he was delighted to bring a brand as strong as Victoria’s Secret to the location.

The American designer, manufacturer and marketer of women’s premium lingerie, womenswear and beauty products enjoys the largest stand-alone presence of any travel retail brand, having grown at impressive pace since first entering the channel with World Duty Free at Heathrow Airport in 2004

dsc00005dsc00019Rivera is the capital of Rivera Department of Uruguay, adjacent to the Brazilian city of Santana do Livramento. The US$70 million, 33,000sq m Melancía Rivera Mall has over 60 stores, dining capacity for 700 people and 1,200 car parking spaces.

The development includes an artificial lake, with a hotel and golf course in the project’s later phases – all designed to attract and retain Brazilian tourists (the latter mainly from the neighbouring Brazilian state of Rio Grande do Sul).

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