ITALY. We present an extensive picture gallery of the retail offer onboard MSC Seaview, the largest ship built in Italy, which recently made its maiden commercial sailing. The vessel has 11 boutiques.
As reported, MSC Seaview is the company’s third next-generation cruise ship to enter service over the past year and the fleet’s 15th vessel.
MSC Seaview has a 5,331-passenger capacity, boasts some 2,000 cabins and is catered by 1,413 crew members.
MSC Seaview, which set off on her maiden voyage from Genoa, Italy on 10 June to six ports in the Western Mediterranean – Genoa, Marseille, Barcelona, Naples, Messina, and Valetta – has been designed to enhance the enjoyment of the open water, and specifically intended to cruise in warmer climates. This winter it will travel to South America to be the largest ship to ever cruise in the Brazilian cruise market.
MSC said that the shopping offer is “innovative, aspirational and elegant” with the boutiques and an MSC shop offering over 200 premium brands. “We want our shopping experience onboard to be a lasting memory for all our cruise guests and therefore we have fully integrated our retail experience to be a highlight of the cruise,” the company said.
Integrated smart ship technology via the MSC for Me app allows bespoke communication to passengers, including tailored retail experiences and offers.
Fine Watches & Jewellery: Luxury brands include Bulgari, Omega, Tag Heuer, Damiani, Chopard and Mido.
Watches & Sunglasses: The fashion shop features a large window over the sea. Sunglasses brands include Ray-Ban, Maui Jim, Gucci, Prada and Polaroid. The fashion watches line-up features Skagen, Invicta, Guess, Michael Kors, Paul Hewitt and Daniel Wellington.
Fashion Jewellery: Brands include Swarovski, Infinity & Co, Paul Hewitt, Coeur de Lion, Majorica and Buckley London.
MSC Shop: A strong souvenirs line-up features clothes, toys, gadgets, gifts and home-ware. An onboard exclusive limited-edition MSC Seaview bear (named via a competition for guests) called Ernesto sits at the heart of this store, along with a selection of inaugural season products and a large model of the ship.
Perfumes & Cosmetics: The boutique offers fragrances, skincare and make-up, including several travel and cruise retail exclusives. Brands include Dior, Chanel, Lancôme, Hermès, Tom Ford, Bulgari and Carolina Herrera.
Mini Mall: Toys from brands such as Lego, Chicco and Keel toys; confectionery names including Ferrero, Lindt and Toblerone; consumer electronics from Apple, JBL, Samsung and others; plus hygiene and pharmacy goods.
Boutique: Latest season ranges from brands such as Armani Exchange, Lacoste, Tommy Hilfiger and Ralph Lauren
Accessories: Leather bags, wallets, belts and purses from a strong array of brands including Furla, Armani, Coccinelle, Guess, Radley and Kipling.
The Gallery: A different special event every day awaits guests here, including competitions, activities and offers.
Aurea Spa Shop: The largest spa at sea features a strong collection of beauty products from brands including Kerastase, Aveda and Collistar, alongside limited-edition premium dead sea beauty products from Aqua.
Venchi: Renowned Italian chocolatier Venchi offers chocolates, gifts, pralines and rich Italian gelato.
