Perth Airport names new partners for A$54 million travel retail makeover

Giving people the opportunity to enjoy the outdoor café culture that is integral to the Western Australia lifestyle was important in the development of the design of this area
Brad Geatches
Chief Executive Officer
Perth Airport

AUSTRALIA. Perth Airport today revealed a number of its commercial partners for the forthcoming new Terminal 1 forecourt and retail hub, which it says will transform the travel experience for passengers and visitors.

The forecourt will open in stages, commencing from November, with the retail openings set to coincide with the project completion. The A$54 million (US$40 million) makeover of the T1 forecourt will include a spacious 27m landscaped plaza with two new food & drinks outlets that can be accessed from both inside and outside the terminal, as well as a range of specialty stores.

Together, these new stores will add 562sq m of retail space within a high-exposure area servicing both international and domestic passengers. The projects are part of Perth Airport’s ambitious A$1 billion (US$735 million) redevelopment programme.

“The design of the new forecourt will enable passengers and visitors to experience the Perth outdoors in a relaxed and pleasant environment,” said Perth Airport Chief Executive Officer Brad Geatches.

“Our weather is a key asset, and giving people the opportunity to enjoy the outdoor café culture that is integral to the Western Australia lifestyle was important in the development of the design of this area,” he said.

Dubai-based Emirates Leisure Retail will open the two new food & drinks outlets, including a licenced café/bar with alfresco dining area. This outlet will focus on local provenance and seasonal produce, and cater to passengers before their flight or once they have arrived in Perth. The design of the outlet reflects the outdoor lifestyle and vibrancy of Perth and Western Australia.

“We are thrilled to be able to present the very best of Perth and Western Australia in our forecourt Bar & Grill, and are delighted that renowned local chef Jason Walker will join our Company Executive Chef, Peter Reffell, to bring the food & beverage offer to life,” said Emirates Leisure Retail Managing Director Adam Summerville.

“In addition, we are equally as excited to be given the opportunity to deliver a unique Grab & Go coffee and fresh produce store that will be fun and fresh and offer everything from premium coffee to fresh juice and gelato,” he said.

An important consideration in selecting food & drinks operators was providing customers with choice, value for money and quality products, the airport company said.

VISTING THE SPECIALIST

Three speciality stores been added to the commercial mix. In selecting the specialty stores, Perth Airport said it wanted to ensure a diverse range of travel options to cater for passengers on the first stage of their journey.

“We’ve deliberately chosen retailers that offer luggage and luggage services, health and travel essentials, and convenience and foreign exchange to complement the existing retail outlets on level one,” said Geatches.

(Above and below) These artist’s renderings of the T1 Forecourt plaza and commercial outlets illustrate the bold vision behind the project

A dedicated luggage store showcasing leading brands and related travel accessories will be provided by Samsonite, including Samsonite, Antler, Victorinox, Lipault, Crumpler and Hartmann.

“We’re pleased to be working with Perth Airport to bring the latest evolution of our Rolling Luggage concept to Western Australia in a modern, dynamic retail environment reflective of the fantastic forecourt transformation the airport is currently undertaking,” said Samsonite Australia General Manager Travel Retail Matt Gardiner.

Smarte Carte will continue to operate the baggage service counter for storage, and a new Travelex outlet will be available for international passengers.

LS Travel has been awarded a combined travel, health and convenience outlet that will trade as Travelwell and Trader, offering health, travel essentials and convenience products.

“We are very pleased to be bringing to T1 the combination of Travelwell and Trader brands, allowing us to improve the overall shopping experience and customer convenience as well as equipping travellers with everything they need for their journey and beyond,” said LS Travel Retail Pacific Development Director Paul Ryan.

Other features on the forecourt include free Wi-Fi coverage, a car park, bus station, improved pedestrian access and pick-up/drop-off areas, covered walkways, seating and landscaping that incorporates native Western Australian flora.

The new T1 bus area will feature covered waiting areas

“2015 is an exciting year of transformation at Perth Airport with many projects reaching completion. The T1 forecourt expansion is well underway and will provide an enjoyable travel experience for our customers,” said Geatches.

“With the new T1 Domestic Pier opening later in the year and Virgin Australia moving their domestic services to T1, this first phase of the consolidation of commercial air services is becoming a reality,” he said.

Covered walkways to and from the terminal
Covered waiting areas in the drop-off, pick-up zone
The check-in area has a chic new look
The central forecourt Plaza
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