Pernod Ricard Travel Retail EMEA has partnered with Harding Retail to launch an interactive multi-brand spirits store onboard the Cunard cruise liner Queen Mary 2.
“Pernod Ricard Travel Retail’s presence in the increasingly prominent cruise industry category reflects its commitment to increasing brand presence onboard a number of cruise lines,” said the brand owner.
The outlet features themed wall bays with brands including Royal Salute, Ballantine’s, Chivas Regal and Martell. Cocktail ingredients and a range of Champagnes are highlighted and the store offers promotions and competitions. An in-store tasting bar is included.
Harding Retail Duty Free Division Buyer Brooke Macpherson said: “It has been a pleasure to work with Pernod Ricard Travel Retail in creating the first premium, interactive liquor shop onboard the Queen Mary 2. We are particularly excited to engage and educate passengers in an interactive environment with the tasting bar and TV screens.”
