Perfetti Van Melle (PVM) is set to introduce new lines for its Mentos and Chupa Chups brands at next month’s TFWA world Exhibition in Cannes (Mediterranean Village, P17).
The Mini Mentos Passport Kit includes a kids’ ‘passport’ – complete with contact page, games and drawings, two stamps, three crayons and travel themed stickers – and seven rolls of Mini Mentos in cola, orange, lemon and strawberry flavours.
Mentos Choco, containing six rolls, extends the Mentos Jumbo Roll line, while three new flavours (Pure Fresh Mint Euca, Pure Fresh Spearmint and Pure White Sweet Mint) have been added to Mentos gums. Each pack contains 45 pieces.
The Chupa Chups Treasury Box holds ten lollipops and a treasure map with games, while the Trolls decorated Toiletry Bag pack includes a pink hair extension and 12 Chupa Chups mini lollipops.
The Chupa Chups Trolls Tin Gift Pack is available in three designs and includes eight lollipops.
PVM Global Travel Retail Manager Susan De Vree commented: “PVM is all about innovation and originality, and of course delicious sweets, which we are certain will appeal to all ages. What’s important is the added value that we are offering, particularly for the younger children’s lines.
“Every purchase provides more than just candy; something to keep, to play with and to entertain. We are excited to show these new innovations to buyers in Cannes, and gain listings in all the right locations.”