Perfetti Van Melle (PVM) has named Femke van Veen as its Marketing Manager for global travel retail.
Van Veen, who has extensive experience in marketing and trade marketing, spent nine years in various positions at Procter & Gamble (P&G)
PVM Global Travel Retail Manager Susan De Vree said: “For the last few years we have shown an impressive growth in our business and this has led us to look for a dedicated person for our Marketing department.
“The travel retail market is very dynamic and it is important to react quickly to changes and be able to give the right support to the business and set out a long and a short term strategy for our global brands. We are confident that Femke will play a key role in providing and implementing innovative NPD and a refreshing vision for our category.”
