Paul & Shark returns to the TFWA World Exhibition in Cannes this year in adventurous spirit, once again setting sail for its sponsored regatta after its successful launch last year.
“The popularity of last year’s regatta was too great not do it again,” said Catherine Bonelli, Paul & Shark’s Travel Retail Director. “The event complements the brand perfectly, celebrating Paul & Shark’s heritage and sense of adventure. It is a great way to socialise with other members of the industry, while being able to win lots of great prizes.”
Paul & Shark will also exhibit its collections for travel retail after a year of continued growth and new projects in progress. “We have opened a number of new stores in key travel retail locations this summer,” continued Bonelli. “Our new stores, where possible, follow the new Paul & Shark design concept, however, they are appropriately adapted for the travel retail market to maximise the amount of space available and increase visibility using an eye-catching effect behind the merchandise.”
Over the past two years, Paul & Shark has experienced the majority of its growth and expansion in Asia Pacific. While the company continues to target global markets, it believes that there is particular potential for growth in Europe, where it will focus.
At its stand (Riviera Village, RH8), Paul & Shark will showcase its new Aqua Leather range – water repellent leather garments treated to maintain softness, and its Travel Project collection – clothing designed to provide comfort when travelling. Blazers and trousers are made of crease-proof and stain-proof fabric, suitable for both formal occasions or leisure activities. Sweaters combine cashmere with an ultra-fine nylon thread to maintain shape and elasticity. The foldable, ultra-light aspect of the down jacket makes it convenient for travelling.
Continuing its 40th anniversary celebrations, the brand will bring its Sharkflage collection back to Cannes – developed in collaboration with South African biologist and photographer, Chris Fallows. Fallows has spent years capturing images of sharks to grow public awareness of wildlife conservation. Paul & Shark has used a snapshot he took in the waters off the coast of South Africa, to graphically create an exclusive pattern for a transeasonal capsule collection.
“I am delighted to be bringing the latest collection to travel retail, it really does offer a point of difference that you don’t get with other companies,” said Bonelli. “Paul & Shark truly embraces innovation, and is unlike other brands because it offers both style and functionality which, I believe, is becoming an extremely important trend on the fashion scene.”
