The polo features emblems of Hong Kong combined with the P&S shark logo |
Paul & Shark has partnered with Lagardère Travel Retail to open a boutique at Hong Kong International Airport.
To mark the opening, the lifestyle brand and Lagardère are offering customers a limited edition Paul & Shark Hong Kong polo shirt.
“The polo shirt uses our ‘3-in- kompact’ technology for an extra soft and light feel, combined with high washing stability and no peel,” said Paul & Shark Worldwide Travel Retail Director Catherine Bonelli.
“It is a wonderful quality polo shirt that has been given a destination feel with emblems of Hong Kong combined with the P&S shark logo in white and pale blue against a red panel both under the collar and at the sleeve edge. Restricted to limited availability, this is a wonderful collector’s item for any visitor to Hong Kong.”
“We see travel retail – and airports in particular – as an international stage for our brand,” Bonelli added. “An opportunity to both touch our existing customers and reach new ones – where the overall profile of the passenger is in line with our target. We believe that, where possible, offering the consumer something different and exclusive in the airport is essential and indications are, already, that the promotion is proving very successful.”
The boutique officially opened on 17 May |
