USA. OTG transformed its food halls at New York LaGuardia and Newark Liberty International airports into French picnic gardens in a recent promotion.
The restaurateur hosted the campaign with mineral water brand Evian in Terminal C at LaGuardia and Terminal C at Newark.
Familiar outdoor aspects of the summer picnic were brought into the terminal spaces, according to OTG.
To set the picnic theme, tables in both food halls were decked in checkered tablecloths, accompanied by a glass bottle vase with a gerbera daisy. Complimentary food & drinks were provided in picnic areas featuring faux grass, picnic blankets and comfortable outdoor-style seating. Floral elements helped create a sense of outdoor dining.
The complimentary menu featured a lobster salad with avocado mousse on a savoury tartlet, along with bite-sized burger samples.
“Given the positive feedback received from both guests and partners alike, we will continue to look at inventive ways to create unique experiences in our programme,” said OTG Manager, Experience Michael Marchese.
*Footnote: The Foodie Report is the sister title of The Moodie Davitt Report. It is the world’s only media focused on airport (and other travel-related) food & beverage. It co-organises the annual Airport Food & Beverage (FAB) Conference & Awards. We have exciting expansion plans for The Foodie Report coming soon.
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