Today we reveal further examples of the quirky video advertising campaign for VDKA 6100, a new ultra-premium, whey-based vodka from New Zealand that is making its travel retail debut exclusively with Dufry at Melbourne Airport.
As reported, the campaign features American actor Robert De Niro, the Oscar-winning star of Raging Bull, Taxi Driver, The Godfather, Once upon a time in America and many others.
To coincide with its Dufry debut, VDKA 6100 (pronounced Vodka sixty-one hundred) is being introduced to the travel retail community through an unprecedented week-long launch campaign on The Moodie Davitt Report.com – a worldwide first for the duty free industry.
De Niro has been closely involved with the brand’s design, packaging, branding and positioning and features on six video advertisements being featured exclusively this week on our website.
ABOUT VDKA 6100
VDKA 6100, featuring the tagline ‘The Drink of Choice’, is priced at A$62.99 (US$48) in duty free, in a single unflavoured reference.
The brand is owned by Artisan Spirit Merchants (ASM), a Melbourne-based entrepreneurial, boutique spirits company founded by Julian Moss and Simon Sibia in 2004. ASM leapt to prominence by creating a brand called VODKA O that grew to number three vodka in the highly competitive Australian market.
VDKA 6100 is being handled in duty free by experienced drinks and travel retail executive Greg Phillips, now Hong Kong-based Sales Director Asia for ASM. He was formerly Global Key Account Manager Global Travel Retail for Treasury Wine Estates.
We’ll bring you more details on the launch tomorrow, including comment from Dufry.
MORE FROM THE DE NIRO VIDEO ADVERTISING CAMPAIGN FOR VDKA 6100
