Nominations for the Sunglasses Awards 2016 are now open.
The event is co-sponsored by sunglasses suppliers De Rigo, Luxottica, Marchon, Marcolin, Maui Jim and new sponsors Essilor and Kering Eyewear.
This year, the seven award categories are:
- Best Marketing Activity for the Sunglasses Category
- Best New Sunglasses Environment
- Best Dedicated Sunglasses Sales Team
- Most Supportive Airport Authority for the Sunglasses Category
- Best Off-Airport Sunglasses Retailer
- Sunglasses Retailer of the Year (turnover under US$2 billion)
- Sunglasses Retailer of the Year (turnover over US$2 billion)
The judging panel comprises De Rigo Boutiques & Duty Free Manager Enrico Molin, Essilor Head of Asia Pacific & Global Duty Free Francesco Leccisi, Kering Eyewear Global Head of Travel retail & International Key Accounts Omar Hagi, Luxottica Head of Global Channels Francis Gros, Marchon International Travel Retail Director Erwan le Guennec, Marcolin Duty Free & Travel Retail Manager Chiara Polverini and Maui Jim Director Duty Free Sales Giles Marks.
Submissions for the awards can be made online at www.sunglassescategory.com until 1 September.
Winners will be announced at the Sunglass Strategy event at the TFWA World Exhibition in October. There, a new common category vision for the channel, Vision 2020, will be shared, supported by new sunglasses consumer insights and the latest category strategies specifically tailored to shoppers in the global travel retail channel.
In a joint statement, the event co-sponsors said: “Now in its sixth year, the Sunglasses Awards goes from strength to strength. New suppliers joining the group emphasises how much of a true category initiative this has become. The sunglasses category continues to be one of travel retail’s star-performers, and the Cannes event and awards provide a valuable focal point to share best practice and recognise the innovation and excellence which is driving this growth.
“In 2016 we are raising the bar, launching a new common vision – Vision 2020 – and bringing fresh consumer insights and growth strategies to the market. Developed collaboratively and with the support of specialist marketing and design agency, FILTR, this lays the foundations for growth and a roadmap for the future evolution of sunglasses in travel retail.”
More information is available at: www.sunglassescategory.com or e-mail: awards@sunglassescategory.com.
