Puig has extended its Nina Ricci Les Belles de Nina range with a third fragrance entitled Bella.
The “impish and seductive” Bella joins Nina and Luna fragrances in the range, which represents Nina Ricci’s take on the modern princess. Bella is available as a 50ml and 80ml edt in travel retail worldwide.
Nina Ricci launched the Les Belles de Nina range in 2006. Its first fragrance was Nina, composed by perfumer Olivier Cresp, to symbolise a “joyful romanticism”. In 2016, Luna was created by Marie Salamagne and Christophe Raynaud.
Newcomer Bella is the work of perfumers Sonia Constant and Louise Turner. Its composition is described as “vibrant and acidic floral” with a formula including rhubarb, to offer a subtle fruity and slightly bitter-sweet flavour, green mandarin and vanilla. Its floral rose note combines Turkish rose oil and rose absolute and is accompanied by freesia and white musk.
Synonymous with Les Belles de Nina, Bella is housed in an apple-shaped bottle. The bottle is pop green-toned, to reflect the fragrance’s fresh personality, and, for the first time, includes a blue ladybird on its leaves.
A new Les Belles de Nina film campaign was directed by Spanish photographer Eugénio Recuenco. It features Hungarian model Barbara Palvin (Bella), Dutch model Estella Boersma (Nina) and French model, singer and actress Sonia Ben Ammar (Luna).
The film follows the three ‘princesses’ through an enchanted world where they are joined by their totem animals: an owl symbolising wisdom and clairvoyance for Nina; a wolf, an emblem of determination, for Luna; and an unpredictable doe to represent Bella.
