Molton Brown makes Cannes debut with travel retail exclusive items

British brand Molton Brown is poised to makes its debut at the TFWA World Exhibition, where it will showcase a range of travel retail exclusive products.

Molton Brown Associate Director, Export Sales Tim Pluess said: “This is the first time we are showing our range to buyers in Cannes during this important travel retail week. It’s an exciting time for the travel retail team and is the result of a lot of hard work and determination.

“We encourage those that wish to visit Molton Brown to drop by and experience the brand in our suite, where you will not only see our travel retail exclusive packs but also the newness we will be introducing for 2017.”

Molton Brown’s specially developed travel retail exclusive range is based on the company’s bestselling blends in the channel as well as new product development. Each product is under 100ml, allowing the consumer to take it onboard in hand luggage.

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Molton Brown has added one more SKU to its travel retail exclusive range this year in a bid to further expand its business

The travel retail exclusive products include:

The Bestsellers Travel Exclusive Body Wash Gift – four x 100ml Body Wash in Blossoming Honeysuckle & White Tea, Pink Pepperpod, Black Peppercorn and Tobacco scents

The Bestsellers Travel Exclusive Hand Wash Gift – featuring four x 100ml Hand Wash in Rhubarb & Rose, Orange & Bergamot, Pomegranate & Ginger and Mulberry & Thyme scents

The Iconic Hand Creams Travel Exclusive Gift – three x 40ml Hand Creams in Blossoming Honeysuckle & White Tea, Rhubarb & Rose and Ylang Ylang scents

Orange & Bergamot Travel Exclusive Hand Care Gift – comprising a 100ml Orange & Bergamot Hand Wash and Orange & Bergamot Hand Lotion

Weekend Luxuries Travel Exclusive Set a weekend kit that comprises a wash bag, Coco Sandalwood Body Wash, Orange & Bergamot Body Wash, Orange & Bergamot Nourishing Body Lotion, Indian Cress Purifying Shampoo, Indian Cress Purifying Conditioner, 7ml Orange & Bergamot Replenishing Hand Cream and 7ml Protecting Vitamin Lipsaver.

Pluess commented: “Adding one more SKU to the travel retail line means we have had much better visibility and availability of product this year, even so, the growth in sales has been dramatic and we’re delighted. Travel retail is a major priority for Molton Brown as we see plenty of opportunities within it.”

“Whilst we have had similar products in the past, we have never pushed the travel retail exclusive message before. Not only has all our packaging been re-worked to ensure maximum shelf presence and gifting appeal, but the price points have been set to offer a strong value proposition based on savings travellers receive versus buying the products individually,” Pluess concluded.

Molton Brown will be hosting drop-in sessions in its showroom at the Majestic Hotel in Cannes from 4 to 6 October between 4.30pm and 6.30pm.

 

 

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