INCC Group’s Mercedes-Benz Man fragrance has launched in Caribbean travel retail with Penha Duty Free. A VIP launch has taken place in both Curaçao and Aruba islands to mark its debut.
Mercedes-Benz Man has been made available in more than 70 countries worldwide since its original launch in April. According to INCC Group it has been very well received in all markets.
The fragrance, developed by Master Perfumer Olivier Cresp of Firmenich, belongs to the aromatic, woody, fruity family. A heart of cedar leaf and geranium is balanced by top notes of subtly modern pear blended with ambrette seeds and a woody base of palisander rosewood and oak moss.
The bottle is designed around graphic chrome lines heat-embossed with Mercedes-Benz’s silver star.
The Mercedes-Benz Parfums range of fragrances was introduced in 2011 by INCC and includes Eau de Parfum for men and women; Rose; Intense and L’Eau versions and Mercedes-Benz Club and VIP Club collections. According to INCC Group CEO Rémy Deslandes, more than 2 million Mercedes-Benz fragrances were sold in three years.
Rémy Deslandes described the addition of Mercedes-Benz Man to the portfolio as “a new outstanding concept born to become a best-seller alongside Mercedes-Benz Club”.
The Mercedes-Benz Man range includes Eau de Toilette; Shower Gel; and Deodorant Stick.
