Marie Brizard Wines & Spirits (MBWS) will bring a full product portfolio to the TFWA World Exhibition & Conference in Cannes, including a new look presentation for Sobieski Vodka (Blue Village D12).
Sobieski Vodka is 100% pure rye Polish vodka that boasts “an authentic, rich taste and a silky finish” thanks to the high-quality rye grain used in its production. The brand has seen continuous growth since 2001, according to MBWS, who will share its new strategy ‘#KeepItReal’ with travel retail customers in Cannes.
Sobieski Vodka’s roll call of awards includes a Double Gold Medal at the San Francisco World Spirits Competition 2016, Teraz Polska (Now Poland) – a prestigious Polish accolade, Gold Medal Best Standard Vodka from Drinks International, Gold Medal from Beverage Testing Institute and an award from French magazine La revue du vin de France.
The new look Sobieski Vodka presentation will be among the MBWS travel retail product offer that features Marie Brizard liqueurs, Gautier Cognac, SHOTKA, and William Peel Blended Scotch Whisky.
MBWS Global Travel Retail Director Kevin Baker said the brand portfolio is beginning to “make progress in travel retail against the continuing back-drop of a tough trading environment. We have succeeded in gaining a number of new listings, most notably Lagardère with William Peel Blended Scotch Whisky and Marie Brizard L’Originale Anisette, and are encouraged by their progress.”
“We will also feature our Marie Brizard signature cocktails to guests at the Frontier Awards on Wednesday 4 October and all are welcome to try something new and different!”
Baker said he is looking forward to discussing brand developments with current and future customers in Cannes. “TFWA WE is an important showcase for Marie Brizard Wines & Spirits. We have some great brand stories to tell, with real relevance to travel retail. It’s a vital week for us as part of our ongoing strategy to invest in the global travel retail channel.”
