Marc Jacobs finds divine inspiration for Decadence sequel

Coty brand Marc Jacobs is set to launch Divine Decadence, a line extension of the Decadence fragrance range.

Described as a “brighter more sparkling” version of its predecessor, Divine Decadence has top notes of Champagne with orange blossom and bergamot. The heart of the fragrance centres around white florals: gardenia; hydrangea accord; iris and honeysuckle. A layer of warmth is provided by saffron, vanilla and liquid amber.

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The fragrance was created by Firmenich Master Perfumer Annie Buzantian and developed in collaboration with Marc Jacobs and Ann Gottlieb.

The original Decadence packaging returns in a new shade of emerald, with the handbag design featuring Marc Jacobs’ signature arched python cap, crystalline glass, a gold chain and black tassel details.

Supermodel Adriana Lima is the face of Divine Decadence in a campaign photographed by Steven Meisel.

The Marc Jacobs Divine Decadence range, which comprises Eau de Parfum 30ml, 50ml, 100ml and Eau de Parfum Rollerball, will be on-shelf from 1 August.

 

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