The Loop at Dublin Airport Terminal 2 is poised to showcase MAC’s new Archie’s Girls collection with an eye-catching promotional event.

Archie’s Girls: Betty and Veronica vie for attention in MAC make-up

As previously reported, the limited-edition collection – which is being launched into travel retail this month – focuses on the characters Betty and Veronica, who are involved in an enduring “love triangle” with the freckle-faced Archie. Each character has her own set of products/shades, inspired by her specific look and personality. All the product packaging sports exclusive Archie’s Girls designs.

From 7-18 March, The Loop in T2 aims to take travellers on a flashback tour to an era of comic book innocence, MAC maintains. MAC artists will give lip demo tutorials, before inviting passengers to join Archie in the “kissing booth” for a unique photo opportunity. Candied hearts will be on offer for those blushing beauties whose charms win over Archie.

https://youtube.com/watch?v=wRLnCOx2aLs

In addition, MAC’s established menu of services will be available. Among the walk-in demos on offer will be Just One Look, Advancing Your Skills and False Lash Application.