Lladró takes flight with exclusive listing onboard Singapore Airlines

Lladró, in collaboration with DFASS, is launching a Volutes scented candle as an inflight exclusive with Singapore Airlines from July.

Volutes is made in matte white porcelain, with the Lladró logo and patterns etched on the surface. The candle has a duration of 35 hours. Its Gardens of Valencia scent is described as a fruity aroma, with notes of bergamot, tuberose and vanilla.

thumbnail_Home Fragrance Lladro
Volutes: launching as an inflight exclusive on Singapore Airlines in July

Volutes is part of the new Lladró Home Fragrances Collection, which includes scented candles and diffusers in five aromas, all featuring the brand’s handcrafted porcelain. Also available is the Magic Lights collection, a series of lithophanes, some of which were inspired by European cities such as Amsterdam, London, Madrid or Barcelona.

Lladró said the new listing is a further step in the brand’s travel retail distribution. It follows onboard sales with KLM, Asiana Airlines and Korean Air through McG Consultants, Lladró’s exclusive agent for inflight retail.

McG Consultants Managing Director Richard McGratty commented: “The new Lladró candle is not only a perfect gift but falls into the rising well-being category which we hope to grow more in inflight”.

 

Food & Beverage The Magazine eZine