Lindt kicks off holiday season with new Travel Edition

Lindt’s travel retail exclusive plane is designed to encapsulate the excitement of travel

Swiss Chocolatier Lindt & Sprüngli has launched a Travel Edition for the summer holiday season, which will be supported by a customisable promotion.

The Lindt Travel Edition contains six flavours: Swiss milk, hazelnut, dark, Cresta white-crisp, Lindor milk and Cresta milk-crisp. The box is complemented by two traveller value packs: a thins milk and dark two x 200g multi-buy and a tablet milk three x 300g trio.

The customisable Lindt Travel Edition promotion, which kicked off in May at Dubai Duty Free, will also take place at Hamad International (Doha), Muscat, Zürich, Frankfurt, Sao Paolo and Rio de Janeiro airports.

Passengers travelling through Zürich Airport in July and August will have the chance to purchase an exclusive Assorted Napolitains 560g suitcase. The tin features a luggage tag that can be personalised with a special gift message.

The promotion at Frankfurt, running throughout July, features an interactive ‘Spin & Win’ competition, which invites customers to spin a plane for a chance to win a selection of gifts. All players will receive Lindt Napolitains, and those who land their plane on the destination to which they are travelling will take home a velvet 2-in-1 pillow.

At Rio de Janeiro and Sao Paulo airports, during the last two weeks of July, passengers can purchase a 500g Napolitain Brazil edition specially created for the Olympics. The exclusive Dufry promotion is supported by mini-dress-ups and price offers.

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“In the gifting sector, souvenir value is very important and chocolate is the ideal memento that appeals to all types of passenger,” said Lindt & Sprüngli Head of Global Duty Free Division Peter Zehnder.

“Our Naps are an iconic travel product, loved for years by consumers around the globe and are the ideal product to take centre stage in this initiative. Travel retail exclusives are always well-received, and we are sure these new products will be just as popular this year as they were in 2015.”

 

 

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