Lagardère Travel Retail unveils ‘Quintessentially Tasmanian’ store

AUSTRALIA. Lagardère Travel Retail is to make its entry into the Tasmanian travel retail market with a new concept store, The Launceston Store by NewsLink.

The 230sq m store, due to open prior to Christmas, will be the only speciality offer in the redeveloped airport terminal.

It aims to provide visitors to Launceston with a high-quality, creative, quintessentially Tasmanian retail offer, in a personalised store environment.

Tailored specifically for Launceston Airport, The Launceston Store by NewsLink is the first time the concept will be seen in the Pacific region.

Featuring graphic imagery, in-store theatre and iconic colour palettes giving a Sense of Place, The Launceston Store by NewsLink sets out to depict Tasmania’s rich history, vibrant present and exciting future.

As a dedicated destination store covering travel essentials, gifts and souvenirs, it will place Launceston at the heart of Tasmania.

With a focus on local produce and the best Tasmanian gifts, The Launceston Store by NewsLink will also feature a tech2go shop-in-shop, Travelwell, luggage and wool offers, as well as the gourmet food and wine offer, Icons.

“Standing proudly as the heart of Tasmania”

The food and wine section is inspired by Lagardère Travel Retail’s flagship Icons store in Adelaide Airport.

Paul Ryan, Development Director of Lagardère Travel Retail for the Pacific region commented: “This is a really exciting bespoke development for us in the Pacific region.

“To enter the Tasmanian market is very much in line with our strategy and vision, and Launceston is a great place for us to showcase our latest concept, The Launceston Store by NewsLink. The store is designed to stand proudly as the heart of Tasmania, and its offer will be new and innovative.

“To be selected by Launceston Airport as their travel essentials partner of choice is extremely pleasing, and we are delighted to provide a retail solution to meet the airport’s clear vision for the retail offer within the terminal redevelopment.

“We look forward to working with the Launceston Airport team over the coming months to deliver the project.”

Launceston Airport General Manager Paul Hodgen welcomed the new partnership with Lagardère Travel Retail and praised the innovative Launceston Store concept.

“The store aligns with Launceston Airport’s goal of introducing a greater Sense of Place, adding a Tasmanian look and feel to the terminal and promoting locally sourced products available for passengers.”

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