Lagardère Travel Retail extends dining offer with Brezel Meister

AUSTRIA. Lagardère Travel Retail (Germany, Austria and Slovenia) has extended its brand portfolio with the opening of Brezel Meister (translated as Pretzel Master) at Vienna Airport. The store opened on 25 September airside. The food offer ranges from savoury or sweet pretzels to filled croissants and muffins, plus hot and cold beverages or freshly pressed orange juice.

VIE Airport Flughafen Wien Shops
Brezel Meister: A new food concept at Vienna Airport

“Pretzels are originally typical for Austria and southern Germany, but our international guests are also delighted by these specialities,” said Lagardère Travel Retail Location Manager at Vienna International Airport Ursula Fürnhammer.

She added: “Hearty, rustic and original are not only three major food trends in the out-of-home market, this is exactly the offer with which we delight Brezel Meister guests.”

Lagardère Travel Retail said the new concept has expanded its food service offer to railway stations and airports.

“This includes our concepts for travel essentials – Relay, Virgin and hub Convenience – as well as our customised food service concepts such as Coffee Fellows and now Brezel Meister,” Chief Marketing Officer (Germany, Austria and Slovenia) Oliver Hempel added.

VIE Airport Flughafen Wien Shops
The concept builds on Lagardère Travel Retail’s growing food service offer
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