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Immersive experience: Users can take a virtual reality tour of the airport to assess advertising opportunities |
UK. Potential advertisers will be taken on a virtual reality journey through the entire passenger experience at Heathrow in JCDecaux Airport UK’s latest initiative to showcase opportunities.
Said to be a first of its kind for the out-of-home advertising industry, the company tasked virtual reality specialists Visualise with creating four 360 degree “immersive and informative” VR video experiences to showcase advertising possibilities at the airport, as an alternative to a physical tour.
Hosted on an app built by Visualise, the ‘iExplore’ content has been made available via Samsung Gear VR headsets and JC Decaux’s YouTube page. Binaural audio is used to direct viewer attention across the breadth of the location and dynamic voice over responds to the direction the viewer is looking in, according to Visualise.
The VR experience takes users through the check-in, departures and arrivals areas, with each advertising location designed to cater to the different passenger mindsets at different points of the airport journey, JCDecaux said.
iExplore was shot using robotic and remote camera systems to give the viewer the sense of travelling through the environment and includes a 360 degree time-lapse in order to show the flow of footfall through the space.
“The airport is a unique environment with key advertising benefits that can be extremely difficult to showcase in real life due to time and security restrictions at the airport,” said JCDecaux Airport UK Managing Director Alan Sullivan. “We can now make it possible for potential advertisers to understand the benefits in an impressive and impactful way without having to leave their office.”
Visualise Founder & CEO Henry Stuart commented: “This project showcases the power virtual reality can have when it comes to marketing and advertising a project or service. We utilised a raft of technologies to deliver the experience required to highlight the powerful message advertising in an airport can offer. We’re thrilled with the result and look forward to seeing the reaction.”
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All set: The ‘iExplore’ content can be viewed via Samsung Gear VR headsets as well as the YouTube videos |
