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JCDecaux renews its contract at a key global gateway |
SINGAPORE. Leading advertising company JCDecaux has extended its advertising concession with Singapore Changi Airport for a further five years, from 2018 until 2022. Its current concession, from 2011, ends in December 2017. JCDecaux will also extend its coverage to the new Terminal 4, which is scheduled to open in the second half of 2017.
JCDecaux said it would expand its footprint at Changi Airport “with an enhanced advertising inventory”, offering more of its signature digital media and large format displays.
Under its strategy of “Broadcast, Target & Impact”, JCDecaux said it would introduce new landmark media at more strategic locations across all four terminals, while enhancing media in the existing terminals 1, 2 and 3.
The advertising specialist said: “JCDecaux will further strengthen its Digital Media offer at Changi Airport with the introduction of digital engagement solutions leveraging the latest technologies. This will provide advertisers the opportunity to engage passengers through various digital platforms, including on their mobile devices. Advertisers will be able to deliver their marketing communications more effectively through the new JCDecaux multi-channel media platform.”
Changi Airport Group Executive Vice President, Commercial Lim Peck Hoon said: “We are pleased with JCDecaux’s performance at Changi Airport, where they have changed the face of advertising with the introduction of unique new media. We are delighted to continue our partnership with JCDecaux and look forward to them delivering highly innovative advertising experiences at Changi Airport.”
JCDecaux Co-Chief Executive Officer Jean-Charles Decaux said: “It is JCDecaux’s privilege to continue to partner Changi Airport Group at one of the world’s best airports. Since the inception of this contract in 2011, we aimed to build a world class media offer at Changi Airport through a targeted product strategy, launching several “market-first” innovative digital media formats, with the support of Changi Airport Group. Today, Changi Airport’s status as an iconic airport and advertising destination in Asia is firmly established in the minds of advertisers globally and JCDecaux will strive to continue to innovate at one of the world’s best airports for many years to come.”
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JCDecaux’s Digital Towers at Changi (pictured are T1 arrival immigration halls) were said to be a first of their kind at airports, each featuring nine high-definition, 80-inch digital screens |
