Lift off: Rocket launch pads will promote and display the spirit drink |
Rocket Cat is a spicy party drink with an ABV of 34.7% |
Ian Macleod Distillers has launched a new spirit onboard Scandinavian ferry companies Viking and Tallink Silja.
Rocket Cat is described as a spicy party drink aimed at 21-25 year olds, and contains Scotch whisky with a strong cinnamon hit. The 50cl bottling has an ABV of 34.7% and can be consumed as a shot, used in cocktails or enjoyed with food.
The spirit drink will also soon be available on ferry operator Scandlines and on ferries leaving Puttgarden Harbour in Germany, Ian Macleod said.
To promote Rocket Cat, onboard experiences will include video animations, exclusive gifts, spacesuit-clad promoters and rocket launch pads while passengers will also be encouraged to engage with social media.
“We are thrilled to be launching this unique golden sprit on board major ferry lines across the Baltic Sea. Rocket Cat contains an infusion of heat and a slight after burn, so it’s not for the faint hearted,” said Ian Macleod Distillers Travel Retail Director Andy Lane.
“We think Scandinavia is going to be a big market for this drink so the opportunity to sell and promote Rocket Cat with these leading ferry companies couldn’t be more fitting.”
