L’Oréal’s luxury professional haircare brand Kérastase Paris has launched a new showcase for its signature personalised hair care collection, with the opening of a counter in Copenhagen Airport.
Said to be the first Kérastase counter in Europe, it offers the brand’s Nutritive, Soleil, Discipline, Densifique, Reflection and men’s range Homme. Trained on-counter staff will advise consumers on the best products for their hair type.
The counter launched with an opening offer of a free sample and free professional hairstyle.
Kérastase is famous for its three-minute hair and scalp diagnosis and personalised product prescription. The power of three is carried through to the three step beauty ritual which forms the Kérastase philosophy: bathe, treat, texturise.
