Genie-S is focusing on brand segmentation after introducing additions to its Travalo and Perfume Pod lines at this year’s TFWA Asia Pacific Exhibition.
As reported, Travalo extended its range of refillable perfume sprays, adding new colours and a gift set presentation featuring one case and three interchangeable ‘engines’, allowing users to alternate fragrances.
“The idea of having one atomiser and several engines proved very popular at the TFWA Asia Pacific show,” said Travalo Marketing Director Myriam Welsh.
“Offering our customers the ability to mix and match cases to match their moods or outfits, or simply to change fragrances, has become our signature and the future looks very promising,” Welsh continued.
“We are moving deeper into segmentation of brands and product lines. Travalo is a premium brand designed for a selective market while Perfume Pod is an affordable brand designed for mass market and younger consumers. Both are now available in three main product lines to cover price points and designs, as well as markets tastes, needs and wants.”
Travalo is gearing up to the launch of a men’s line at this year’s TFWA World Exhibition in Cannes. There, it will also debut its Christmas 2016 limited edition, a 2017 Valentine’s edition and the Spring/Summer 2017 collection.
Welsh said a S/S 2017 collection for a “revamped” Perfume Pod will also be unveiled at the exhibition.
Genie-S Vice President Ralph Bou Nader commented: “Travalo is growing in different ranges and markets. In travel retail we are definitely moving in the right direction, always innovating, always offering our partners something new.
“Co-branding is an important part of future developments. We have a collaboration with Lalique already on the market and there are others on the way.”
