USA (HAWAII). Fossil Group and DFS Group have partnered to open the first-ever Fossil-Skagen boutique, at T Galleria by DFS, Hawaii.
The two-brand installation, said to be the first-of-its-kind for travel retail, occupies 500sq ft on the second floor of T Galleria. A range of Fossil and Skagen products, including watches, leathergoods and wearables are offered.
The Fossil-Skagen boutique also features an engraving machine which enables customers to personalise their watches.
DFS Group Director Merchandising Sunglasses, Fashion, Watches and Jewellery Jason Blejwas said: “DFS Group is thrilled to partner with Fossil to bring this innovative approach to retail exclusively to our T Galleria by DFS, Hawaii location. We’re confident that travellers will love the carefully curated collection of both vintage-inspired timepieces as well as fashionable wearables.”
Fossil Executive Vice President Steve Evans commented: “We are so proud of our longstanding, strategic partnership with DFS and excited to continue to bring brand stories to life in our new Waikiki store. Consumers will experience our most innovative brand activations to date including the launch of our wearables line and our take on personalisation, including on-site watch engraving.
“This curated store takes two of our most important brands, Fossil and Skagen, and uniquely positions them together for an enhanced and engaging consumer experience.”
Fossil Group said that travel retail represents a ‘tremendous’ opportunity for both Skagen and Fossil as the company hopes to continue to grow the market with the opening of this and future retail locations.
The store also showcases the new Fossil Q and Skagen Hagen Connected Smartwatches line. Fossil Q comprises two types of connected watches, both display and hybrid, and activity trackers, while Skagen features a hybrid smartwatch.
Skagen Senior Vice President Anne Cashill said: “We are thrilled about the opportunity to partner with DFS and showcase the full Skagen lifestyle – inclusive of leathers, jewellery, watches, and wearables. Our brand has a strong affinity with the global customer, and is designed to meet the needs of varied international audiences as well as the on-the-go traveller.
“This location, and the parallel positioning with Fossil brand, provides us with a unique opportunity to directly connect and engage with this consumer while strengthening our overall brand story and awareness.”
