AUSTRALIA. During the Beijing Olympics, Out-of-Home (OOH) media specialist EYE is delivering the up-to-date medal tally for the top ten nations to domestic travellers across Australia.
The AXA Olympic campaign, developed in partnership with media agency OMD and creative agency Grey, utilises digital media technology capable of real-time creative changes. The campaign is running nationally across Qantas and Virgin terminals throughout August.
The medal tally is updated on displays across Eye Fly’s digital networks of Business First, DET Digital and Valet Digital
The Olympic medal tally is updated on displays across Eye Fly’s digital networks of Business First, DET Digital and Valet Digital.
EYE ANZ CEO Mike Tyquin commented: “The Beijing Olympic medal count campaign executed by AXA Australia is a great example of how EYE’s digital network offers airport advertisers the opportunity to reach consumers with relevant, dynamic, engaging messages.
“We welcome clients willing to explore the limits of EYE’s digital capability. AXA Australia’s use of dynamic airport advertising to leverage their 2008 Beijing Olympics sponsorship provides a showcase of the expanding boundaries of digital OOH.”
EYE has offices in and operates Out-of-Home media businesses in Australia, New Zealand, Indonesia, Singapore, the UK and the US. Eye Corp Pty Ltd is a wholly owned subsidiary of Ten Network Holdings Limited, which operates Australia’s TEN television network.
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