TAIWAN. Ever Rich Duty Free has launched its own in-house jewellery range.
Ever Rich Jewelry has adopted Taiwan’s nature and cultural heritage as its central design theme. Inspirations include the sunrise at Mount Ali, the Taiwanese blue magpie and the Taiwanese orchid, among others.
The jewellery can be purchased at all Ever Rich stores, including airports and ports as well as at the Taipei and Kinmen downtown stores.
The range includes diamond, gold, coloured stones, pearl, emerald, blue chalcedony and coral, and is targeted at women aged 35 and above.
Ever Rich President Kevin Chiang said: “We believe that deep-rooted culture is fundamental and vital to any fashion and classic brand. This is the reason we decided to launch our own jewellery brand with the beauty of Taiwan as the main design concept.”
An official launch was held by the company on 7 October, attended by Taiwanese celebrities.
Ever Rich Jewelry has collaborated with Taiwanese contemporary artist Yu Wen-fu to create two large-scale pieces to display with the brand’s jewellery pieces in the display windows of the Neihu flagship store.
Both works adopt feather and bamboo natural features to represent Taiwanese design.
Ever Rich Vice Chairman Samuel Wu said he hoped the launch of Ever Rich Jewelry could build awareness of Taiwan on the international stage. “We’re highly committed to the promotion of Taiwan,” he said, saying that the company has attempted to incorporate elements of Taiwan and concepts from Taiwanese designers and artists in the products.
