Elizabeth Arden adds environmental protection to Prevage line

Elizabeth Arden has extended its Prevage skincare line with two new products which aim to protect against environmental damage.

The first product, Prevage Anti-Aging Foundation SPF 30 PA++, claims to even skin tone while helping to protect, repair and lock in moisture.

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Prevage Anti-Aging Foundation SPF 30 PA++ is available in eight shades

The liquid foundation, said to provide medium coverage, is formulated with hyrda-pigments, idebenone, an antioxidant complex and vitamin C and L-carnosine.

Arden recommends applying Prevage Anti-Aging Foundation SPF 30 PA++ with its new dual-sided foundation brush, which features a heart-shaped end and tapered brush at the other end.

City Smart features Triple Action Protection technology, which claims to deliver younger, healthier, more resilient looking skin

According to studies carried out by the brand, 93% of women said the foundation blurs the appearance of fine lines and wrinkles and 91% of women felt like they were not wearing any foundation.

City Smart Broad Spectrum SPF 50 Hydrating Shield, developed in partnership with scientists, chemists, and dermatologists, is a daily use product that combines pollution and UV protection with a DNA Enzyme Complex to strengthen skin.

Prevage City Smart claims to keep skin looking younger, smoother and brighter by neutralising the impact of environmental and oxidative stress on the skin.

According to Arden, research indicates that, besides sun exposure, skin also needs protecting from air pollutants called ambient particulate matter (PM). Research conducted by the company suggests that this harmful pollution is directly correlated to a rise in dark spots, inflammation, fine lines and wrinkles.

“In-vitro testing showed that when protected with City Smart’s Anti-Pollution Complex, the viability of cells exposed to urban dust was improved by five times versus unprotected cells,” Arden stated.

According to Arden, after 12 weeks’ use of the product, 83% of women felt that their skin appeared more even and 81% of women saw an improvement in tone.

 

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