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The YooHoo character toured the boat to promote the in-store pop-up shop |
A YooHoo pop-up store executed by P&O Ferries and Aurora World, onboard The Pride of Canterbury Dover-Calais vessel, drove sales growth of over +1000% over the Easter holiday period.
Running from 21 March to 3 April, the pop-up was located at the entrance to the onboard shop and featured a life-sized YooHoo which toured the seating and eating areas on the boat, encouraging photo opportunities.
Onboard offers for YooHoo plush toys included two characters for £9 and a gift-with-purchase (gwp) goodie bag with every item bought.
According to Aurora World, revenues grew by +1149% in the first week of the promotion.
P&O’s Terence Conchie commented: “YooHoo saw significant growth for P&O throughout what was a challenging 2015 for our toys category, so we were thrilled when they agreed to build on last year’s success and participate again in our onboard pop-up shop.
“The life-sized YooHoo was a hit among passengers young and old and provided some great theatre which certainly drove footfall into our onboard shop. Activations such as these really show the value that our pop-up shops can add. YooHoo sales over the period increased by +1149% week-on-week which is an absolutely fantastic result and the cherry on top of what was a very successful Easter period for our toys category as a whole.”
Aurora Travel Retail Sales Manager Garry Stoner added: “The first YooHoo promotion was very successful so we’re delighted to be working with the P&O retail team again to bring fun and excitement onboard. Importantly, it’s not just about theatre, it’s about driving passengers to the retail shop and inspiring sales. By encouraging guests into the shop there’s clearly a knock on effect for sales in other categories as well – so it’s a win win all round.”
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The colourful YooHoo promotional area at the store entrance drew passengers into the shop |
