Dyrberg/Kern launches Zabel Jewellery into travel retail

Danish jewellery company Dyrberg/Kern has introduced its new brand Zabel to travel retail.

Previewed at last month’s TFWA Asia Pacific Exhibition and Conference, Zabel was created four years ago by Maria Zabel.

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Zabel is described as a contrast between strength and fragility

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Dyrberg/Kern Travel Retail Manager Jacob Olsen commented: “The introduction of this new brand to travel retail is an exciting time for both Dyrberg/Kern and the founder. Maria designs all of the pieces herself, so the brand is totally unique and comes from the heart. We introduced the brand to travel retail and duty free at TFWA Asia Pacific and received some very positive feedback, so we are looking forward to a bright future.”

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Sakura and Taylar are said to be “ideal” for the inflight channel

Dyrberg/Kern has released two collections from Zabel, Sakura and Taylar. The Sakura series is Zabel’s interpretation of the cherry trees of Japan, while Taylar is said to express the emotion of freedom through the asymmetric wing shapes.

Both collections feature necklaces, earpost chains and bracelets, and all pieces are made of 925 sterling silver, with a plating of 18 carat gold and white cubic zirconia stones.

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Each item is packaged in a light pink box with a black bow
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