Dip Into Pretty has teamed up with JES Travel Retail to take its innovative toe separators – used in pedicure – into the global market.
The US-based brand specialises in Pedi Spacers, which are described as cushioned, individual, silicone toe separators designed to avoid nail polish smudging. The brand claims the new product means customers do not need to sit and wait for their toenails to dry.
Dip Into Pretty Owner Kat De Haen noted the brand’s success in the US domestic market and online. “We are excited to be taking Dip Into Pretty to the next level globally. We are aware of the competitive nature of travel retail supply, but are fully prepared as it is part of our global investment strategy.”
JES Travel Retail is a member of the International Brands Group. JES Owner Tim Jobber commented: “When first contacted by Dip Into Pretty we simply couldn’t believe the suitability to the travel retail sector; compact packaging, impulse purchase price point, in addition to numerous celebrity and media endorsements.
“Timing has been tight with the forthcoming TFWA show in Cannes, but due to Dip Into Pretty’s flexibility and keenness to enter travel retail, we have managed to finalise the proposals for spring/summer 2017 in time. We look forward to making initial presentations in Cannes and are more than confident that travel retail will agree with us on the merits of Dip Into Pretty.”
The toe spacers are presented in compact 10.6 x 10.0 x 3.0 cm packaging, which includes a free travel bag.
Further information is available from Tim Jobber at tjobber@ibg.world
